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Overview
By taking the Strategic Public Relations and Communication Management programme offered by the University of Stirling you’ll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind public relations, and have many opportunities to put this theory into practice.
By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.
We’re continually updating this well-established course in line with new advances, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.
Careers
Our Masters in Strategic Communication and Public Relations is for those who want managerial careers in PR, organisational communication, corporate communications, strategic communication or related areas.
Graduates of our Masters degree have successfully established careers in the PR field, working for a wide range of organisations spanning public, private and voluntary sectors all around the world.
Our graduates typically occupy positions such as:
- Communications Officer/Manager
- Public Relations Officer/Manager
- Media Officer
- Social Media Officer/Manager
- Internal Communications Officer/Manager
- Corporate Affairs Officer/Manager
Accreditation
The course is recognised by the Chartered Institute of Public Relations.
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Visit official programme websiteProgramme Structure
Courses include:
- Public relations and public communications theories
- Strategic public relations planning
- Public affairs and advocacy
- Media relations and production
- Research methods
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
- Flexible
Start dates & application deadlines
- StartingApply anytime.
Language
English
IELTS 6.5
TOEFL® IBT 80
Credits
180 alternative credits
Delivered
On Campus
Disciplines
Management, Organisation & Leadership Corporate Communication Public Relations View 60 other Masters in Public Relations in United KingdomExplore more key information
Visit official programme websiteAcademic requirements
GPA Upper Second Class
English requirements
IELTS 6.5
TOEFL® IBT 80
Other requirements
General requirements
- A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.
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Visit official programme websiteTuition Fee
To alway see correct tuition fees
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International
18645 GBP/yearTuition FeeBased on the tuition of 18645 GBP per year during 12 months. -
National
7700 GBP/yearTuition FeeBased on the tuition of 7700 GBP per year during 12 months.
Living costs for Stirling
660 - 1140 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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