By taking the Strategic Public Relations and Communication Management programme offered by the University of Stirling you’ll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind public relations, and have many opportunities to put this theory into practice.
By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.
We’re continually updating this well-established course in line with new advances, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.
Our Masters in Strategic Communication and Public Relations is for those who want managerial careers in PR, organisational communication, corporate communications, strategic communication or related areas.
Graduates of our Masters degree have successfully established careers in the PR field, working for a wide range of organisations spanning public, private and voluntary sectors all around the world.
Our graduates typically occupy positions such as:
- Communications Officer/Manager
- Public Relations Officer/Manager
- Media Officer
- Social Media Officer/Manager
- Internal Communications Officer/Manager
- Corporate Affairs Officer/Manager
The course is recognised by the Chartered Institute of Public Relations.
Get more detailsVisit official programme website
- Public relations and public communications theories
- Strategic public relations planning
- Public affairs and advocacy
- Media relations and production
- Research methods
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesManagement, Organisation & Leadership Corporate Communication Public Relations View 60 other Masters in Public Relations in United Kingdom
Explore more key informationVisit official programme website
- A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.
Make sure you meet all requirementsVisit official programme website
International18645 GBP/yearTuition FeeBased on the tuition of 18645 GBP per year during 12 months.
National7700 GBP/yearTuition FeeBased on the tuition of 7700 GBP per year during 12 months.
Living costs for Stirling
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.