M.Sc. On Campus

Strategic Public Relations and Communication Management

University of Stirling

12 months
18645 GBP/year
7700 GBP/year
Tuition fee
Apply date
Start date


The Strategic Public Relations and Communication Management programme offered by the University of Stirling gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in communications and public relations.


By taking the Strategic Public Relations and Communication Management programme offered by the University of Stirling you’ll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind public relations, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. 


Our Masters in Strategic Communication and Public Relations is for those who want managerial careers in PR, organisational communication, corporate communications, strategic communication or related areas.

Graduates of our Masters degree have successfully established careers in the PR field, working for a wide range of organisations spanning public, private and voluntary sectors all around the world.

Our graduates typically occupy positions such as:

  • Communications Officer/Manager
  • Public Relations Officer/Manager
  • Media Officer
  • Social Media Officer/Manager
  • Internal Communications Officer/Manager
  • Corporate Affairs Officer/Manager 


The course is recognised by the Chartered Institute of Public Relations.

Programme Structure

Courses include:

  • Public relations and public communications theories
  • Strategic public relations planning
  • Public affairs and advocacy
  • Media relations and production
  • Research methods 

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.

Tuition Fee

To alway see correct tuition fees
  • International

    18645 GBP/year
    Tuition Fee
    Based on the tuition of 18645 GBP per year during 12 months.
  • National

    7700 GBP/year
    Tuition Fee
    Based on the tuition of 7700 GBP per year during 12 months.

Living costs for Stirling

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Strategic Public Relations and Communication Management
University of Stirling


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