16 months
8662 GBP/year
5906 GBP/year
Tuition fee
Apply date
Start date


Combine study with work or other personal commitments with the flexible Strategic Public Relations (Online) degree from University of Stirling. Gain a thorough understanding of the role of public relations in modern society while developing key analytical, critical and management skills.

Visit the official programme website for more information


This Masters in Strategic Public Relations (Online)  from University of Stirling will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

The course is delivered online via Canvas, the University of Stirling’s online learning environment.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. 

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.


Our Masters will suit those who want to develop managerial careers in public relations, organisational communication, corporate communications or communication management.

Our alumni are found around the globe in public, private and voluntary sectors. Many graduates work in PR consultancy roles, in-house communication departments in various organisations, NGO advocacy and communication, or have started their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.

Our graduates typically occupy positions such as:

  • Communications Officer/Manager
  • Public Relations Officer/Manager
  • Media Officer
  • Social Media Officer/Manager
  • Internal Communications Officer/Manager
  • Corporate Affairs Officer/Manager 
  • Public Affairs Officer/Manager

Programme Structure

Courses include:

  • Public Affairs and Advocacy (online)
  • Strategic Public Relations Planning
  • Advertising (online)
  • Strategic Communications Research Placement
  • Communication and Democracy
  • Media Relations and Production (Online)

Key information


  • Full-time
    • 16 months
  • Part-time
    • 32 months
    • Flexible

Start dates & application deadlines

More details

International applicants requiring a student visa are advised to apply at least eight weeks in advance of the start date.


180 alternative credits



Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A minimum of a second class honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

Tuition Fee

To alway see correct tuition fees
  • International

    8662 GBP/year
    Tuition Fee
    Based on the tuition of 11550 GBP for the full programme during 16 months.
  • National

    5906 GBP/year
    Tuition Fee
    Based on the tuition of 7875 GBP for the full programme during 16 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Public Relations (Online)
University of Stirling


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