Overview
This Masters in Public Relations and Strategic Communication (Online) from University of Stirling will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.
The course is delivered online via Canvas, the University of Stirling’s online learning environment.
By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.
We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media.
This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.
Career
Our Masters will suit those who want to develop managerial careers in public relations, organisational communication, corporate communications or communication management.
Our alumni are found around the globe in public, private and voluntary sectors. Many graduates work in PR consultancy roles, in-house communication departments in various organisations, NGO advocacy and communication, or have started their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.
Our graduates typically occupy positions such as:
- Communications Officer/Manager
- Public Relations Officer/Manager
- Media Officer
- Social Media Officer/Manager
- Internal Communications Officer/Manager
- Corporate Affairs Officer/Manager
- Public Affairs Officer/Manager
Programme Structure
Courses include:
- Public Affairs and Advocacy (online)
- Strategic Public Relations Planning
- Advertising (online)
- Strategic Communications Research Placement
- Communication and Democracy
- Media Relations and Production (Online)
Key information
Duration
- Full-time
- 12 months
- Part-time
- 32 months
- Flexible
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
You can apply up to a year in advance of your course start date and we accept applications throughout the year.
Language
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Credits
Delivered
Disciplines
Strategic Management Public Relations Digital Media View 52 other Masters in Strategic Management in United KingdomWhat students do after studying
Academic requirements
English requirements
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Other requirements
General requirements
- A minimum of a second class honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
Tuition Fee
-
International
13900 GBP/yearTuition FeeBased on the tuition of 13900 GBP per year during 12 months. -
National
9200 GBP/yearTuition FeeBased on the tuition of 9200 GBP per year during 12 months.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Public Relations and Strategic Communication (Online).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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