Overview
You'll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish. Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more.
Master of Arts in Communication Management with a concentration in Marketing Communication at the University of Denver requires completion of 48 credit hours (12 courses)
Skills You'll Learn
- Design, manage, and measure persuasive digital marketing campaigns
- Assess the current scope and predict future trends in marketing
- Prove ROI by measuring the impact of communication efforts
Programme Structure
Courses include:- Applied Critical Thinking in Communication
- Communication Inquiry, Analysis, and Trends
- Storytelling through Research and Measurement
- Business Fundamentals for Communicators
- Marketing Strategy and Process
- Brand Management Strategies
Key information
Duration
- Part-time
- 18 months
Start dates & application deadlines
- StartingApply anytime.
Language
Credits
Delivered
Disciplines
Communication Studies Marketing Digital Marketing View 126 other Masters in Marketing in United StatesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
- Application (Fee is Currently Waived!)
- Personal Statement
- Resume
- Official Transcripts from Each Post-Secondary Institution Attended
Tuition Fee
-
International
23808 USD/yearTuition FeeBased on the tuition of 35712 USD for the full programme during 18 months. -
National
23808 USD/yearTuition FeeBased on the tuition of 35712 USD for the full programme during 18 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.