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Public Relations and Corporate Communication

University of Wolverhampton

M.A.
12 months
Duration
13650 GBP/year
6250 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Public Relations and Corporate Communication course at University of Wolverhampton offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.

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Overview

The Public Relations and Corporate Communication course at University of Wolverhampton will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

Career opportunities

There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.

Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.

Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.

Programme Structure

Course include:

  • Principles of Public Relations and Management
  • Organisational Communication
  • Qualitative Research Methods
  • Communicating CSR
  • The PR Agency; Enterprise in Practice
  • Public Relations and Corporate Communication Dissertation

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details
  • Direct applications can be made any time prior to the start date but we will need sufficient time to get the documents from you and process the application.

Language

English
IELTS or TOEFL needed

Credits

180 alternative credits

Part-time: 160

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • A good honours degree in a relevant discipline (Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism) but candidates with first degrees in other Humanities, Social Sciences, Arts and Business subjects will also be considered
  • A good standard of written and spoken English
  • Have significant professional experience in any area of the media regardless of your educational qualifications.
  • Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

Tuition Fee

  • International

    13650 GBP/year
    Tuition Fee
    Based on the original amount of 13650 GBP per year and a duration of 12 months.
  • EU/EEA

    6250 GBP/year
    Tuition Fee
    Based on the original amount of 6250 GBP per year and a duration of 12 months.
  • Part time Home/EU: £3,125

Funding

  • Postgraduate Loans
    • Professional and Career Development Loan
    • Charitable Funding
    • University Postgraduate Loyalty Discount
    • Dennis Turner Opportunity Fund

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Public Relations and Corporate Communication
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University of Wolverhampton

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