Studyportals

Marketing Management

University of Wolverhampton

M.Sc.
12 months
Duration
13650 GBP/year
8850 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Marketing Management programme offered by the University of Wolverhampton is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession.

Overview

In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level.

In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the Marketing Management programme offered by the University of Wolverhampton, students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material.

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

Potential Career Paths

There are a range of opportunities for you to engage in whilst studying your postgraduate course which are designed to enhance your employability. These include guest lectures, live case studies and a range of placement opportunities. The University of Wolverhampton Business School is a major contributor to the local provision and management of the Government-sponsored Business Support schemes, some of which place graduates, selected via a formal interview process, to assist SMEs on supervised projects. 

The Department of Marketing and Enterprise is a major participant in this scheme and MSc Marketing graduates who have demonstrated a high standard of educational achievement upon graduation are encouraged to apply for such opportunities. Additionally, the University facilitates a range of employment opportunities via its Careers and Employment Services:

Programme Structure

Course include:

  • Marketing Management
  • Developing Contemporary Marketing Communications
  • Service Sector Marketing
  • Independent Business Analysis Project 
  • Global Marketing – Strategy and Practice
  • Marketing Strategy for Business
  • Delivering Growth through Innovative Marketing Solutions – Doing it Better

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

Direct applications can be made any time prior to the course start date but we will need sufficient time to process it.

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
54

Other requirements

General requirements

  • A good honours undergraduate degree (second class or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
  • A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
  • Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning

Tuition Fee

  • International

    13650 GBP/year
    Tuition Fee
    Based on the original amount of 13650 GBP for the full programme and a duration of 12 months.
  • EU/EEA

    8850 GBP/year
    Tuition Fee
    Based on the original amount of 8850 GBP for the full programme and a duration of 12 months.

Home/EU

  • Part-time: £4425 per year

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
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University of Wolverhampton

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