In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level.
In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.
By the end of the Marketing Management programme offered by the University of Wolverhampton, students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material.
Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.
Potential Career Paths
There are a range of opportunities for you to engage in whilst studying your postgraduate course which are designed to enhance your employability. These include guest lectures, live case studies and a range of placement opportunities. The University of Wolverhampton Business School is a major contributor to the local provision and management of the Government-sponsored Business Support schemes, some of which place graduates, selected via a formal interview process, to assist SMEs on supervised projects.
The Department of Marketing and Enterprise is a major participant in this scheme and MSc Marketing graduates who have demonstrated a high standard of educational achievement upon graduation are encouraged to apply for such opportunities. Additionally, the University facilitates a range of employment opportunities via its Careers and Employment Services:
Get more detailsVisit official programme website
- Marketing Management
- Developing Contemporary Marketing Communications
- Service Sector Marketing
- Independent Business Analysis Project
- Global Marketing – Strategy and Practice
- Marketing Strategy for Business
- Delivering Growth through Innovative Marketing Solutions – Doing it Better
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
Direct applications can be made any time prior to the course start date but we will need sufficient time to process it.
DisciplinesBusiness Administration Marketing Management, Organisation & Leadership View 1427 other Masters in Management, Organisation & Leadership in United Kingdom
- A good honours undergraduate degree (second class or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
- A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
- Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning
International13650 GBP/yearTuition FeeBased on the original amount of 13650 GBP for the full programme and a duration of 12 months.
EU/EEA8850 GBP/yearTuition FeeBased on the original amount of 8850 GBP for the full programme and a duration of 12 months.
- Part-time: £4425 per year
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last year
Check the official programme website for potential updates.