Sport Business Management

University of Brighton

12 months
12600 EUR/year
9600 EUR/year
Tuition fee
Apply date
Start date


This exciting Sport Business Management course from University of Brighton analyses and evaluates the commercial and management forces that have contributed to the success of sport business.


It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.


This Sport Business Management course from University of Brighton is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study.

Professional experience

The Professional Enquiry module requires students to engage in the professional world. Personal and professional growth take place through implementation of change in professional practice and concomitant reflective practice. Students also perform some goal settings exercises and assess weaknesses and strengths with regard to employability skills to allow for adequate self-development and vision beyond the MSc. Some students may identify a need for them to develop their knowledge of innovation, entrepreneurship and small business management, which forms the basis of one of our optional modules.

Consultancy project 

If you elect to undertake a consultancy project you'll work with a commercial or not-for-profit sport organisation  both independently and with the support of tutors, to fulfil the objective set by the client. This is invaluable experience of designing and agreeing a project with commercial aims and objectives.

Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

Programme Structure

Courses include:

  • Strategic Sport Business Management
  • Marketing and Sponsorship for Sports and Events
  • Ethical and Social Responsibility: Theory and Application
  • Professional Enquiry
  • Sports in the Global Marketplace

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English. 




180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • First degree in related or partially related subject, normally minimum 2:2 classification; or
  • First degree in non-related subject and a minimum of two years work experience in industry of intended study; or
  • HND, foundation degree or equivalent in a related subject and a minimum of five years relevant work experience; or
  • Professional qualification in an appropriate discipline and a minimum of five years relevant work experience; or
  • Substantial work, professional or managerial experience in a relevant industry.

Tuition Fee

  • International

    12600 EUR/year
    Tuition Fee
    Based on the original amount of 12600 EUR per year and a duration of 12 months.
  • EU/EEA

    9600 EUR/year
    Tuition Fee
    Based on the original amount of 9600 EUR per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Sport Business Management
University of Brighton