Marketing 

Overview

The Master of Marketing from the University of Newcastle  is comprehensive, contemporary and practical, developing your professional expertise in the processes and application of modern marketing.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. Allowing you to balance your professional and personal life and study at a time and pace that suits you.

Career 

The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. 

These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. 

The skills and knowledge you will acquire underpin many senior roles including:

• Marketing Coordinator

• Market Research Officer

• Media Analyst

• Marketing Manager

• Brand Manager

Accreditation

• AMI Accreditation - this program is accredited through the Australian Marketing Institute (AMI).

• AACSB Accreditation - the Newcastle Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than five percent of the world's business programs.