Studyportals

Marketing

ZHAW Zurich University of Applied Sciences

M.Sc. On Campus
24 months
Duration
1350 EUR/year
1350 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

This MSc program in Marketing at ZHAW Zurich University of Applied Sciences will provide you with a tailor-made competence profile.

Overview

This MSc program in Marketing at ZHAW Zurich University of Applied Sciences opens up a wide range of career development opportunities in demanding specialist and management roles in the areas of marketing and general management.

By the time you graduate, you will be familiar with the approaches of strategic marketing and will have learnt to develop customer benefits and values. You will be familiar with criteria and procedures of customer segmentation and will have methods at your disposal to measure customer behavior. 

You will be able to design and implement customer relationship management concepts along the entire customer lifecycle. This will enable you to analyze and solve complex tasks using an integrated brand management approach, and you will know how to integrate the new media into strategic communication concepts.

Career:

  • Product management
  • Market research, marketing
  • Customer relations management
  • Key account management
  • Service quality management
  • Sales und after-sales management
  • Jobs in communication

Programme Structure

Courses include:

  • Digital Marketing and Online PR
  • Mobile Marketing and Online Advertising
  • Service Excellence and Agile Marketing
  • Business Development & Sales Management
  • Design Thinking
  • Consumer Behavior – Current Trends

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

Partially taught in English, Partially taught in German

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
5

Other requirements

General requirements

  • A Bachelor’s degree in business administration from a recognized university or university of applied sciences (worth at least 180 ECTS credits) or an equivalent university qualification in a related discipline.
  • Proof of sufficient knowledge of the foundations of marketing worth at least 8 ECTS credits; may be provided at a later stage
  • The ability to follow German and English lectures at university level and use teaching materials in both languages (guideline: C1 level, CEFRL)
  • A high level of motivation and achievement potential
  • A positive result of the aptitude assessment.

Tuition Fee

  • International

    1350 EUR/year
    Tuition Fee
    Based on the original amount of 675 EUR per semester and a duration of 24 months.
  • EU/EEA

    1350 EUR/year
    Tuition Fee
    Based on the original amount of 675 EUR per semester and a duration of 24 months.

CHF 720.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Marketing
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ZHAW Zurich University of Applied Sciences

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