Customer and Commercial Development

Copenhagen Business School (CBS)

M.Sc. On Campus
24 months
15200 EUR/year
Tuition fee
Apply date
Start date


By combining tools and theories from customer insights and data analytics with knowledge of digital platforms and business model innovation in this Customer and Commercial Development program from Copenhagen Business School (CBS) you will learn to strategically position digitally based marketing and sales functions. 


Working with this omni channel management focus will enable you to develop and optimize integrated marketing and sales functions to create customer value, increase business performance and implement commercial excellence.

This Customer and Commercial Development concentration at Copenhagen Business School (CBS) has a strong focus on the impact of digitalization on customer and commercial development in marketing and sales functions.

Learning outcomes

You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. 

Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.

You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.

You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.

Programme Structure

Courses include:

  • Creating Innovation and Customer Value
  • Big Data Commercial Strategies 
  • Business Models for Digital Platform Ecosystems
  • Sales Implementation

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Fulfil the entry requirements below
  • Fulfil the language requirement
  • Have a bachelor degree (or will by study start)

Tuition Fee

  • International

    15200 EUR/year
    Tuition Fee
    Based on the original amount of 15200 EUR per year and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Customer and Commercial Development
Copenhagen Business School (CBS)


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