You will learn the principles of consumer marketing and research, and business to business marketing including relationship building. You will also develop excellent skills in English which enable you to communicate across different markets, languages and cultures.
The concentration Intercultural Marketing from Copenhagen Business School (CBS) offers the opportunity to work with strategic planning of marketing processes in companies and to learn how they relate to the company’s resources, its environment surroundings and the current market situation. You will also gain insight into the relation between market planning and strategy and the company’s overall business strategy.
You will obtain an understanding of the relationship between consumption and culture, and how research in consumer behaviour and consumer analysis can be used for the development of branding and market strategies. The focus is on intercultural differences in consumption and their consequences for marketing. Furthermore, you will obtain an understanding of cultural differences at both an organisational and a societal level and how such differences influence e.g. communication, management behaviour, business cooperation and mergers.
At ICM you will find many different types of students and various ways of shaping you studies to best suit your future wants. Therefore, graduates of ICM work in many different areas and branches. Generally, most graduates work within marketing, communication and/or English – often in relation to international activities of companies, organisations and institutions.
Get more detailsVisit official programme website
- International Strategic Management
- Cross-cultural Management
- Financial and Legal Communication
- Marketing Strategy and Planning in an International Perspective
We are not aware of any academic requirements for this programme.
- Fulfill the entry requirements below
- Fulfill the language requirement
- Have a bachelor degree (or will by study start)
International15200 EUR/yearTuition FeeBased on the original amount of 15200 EUR per year and a duration of 24 months.
EU/EEAFreeTuition FeeBased on the original amount of 0 EUR per year and a duration of 24 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.