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Overview
Each winter semester, the International Marketing Management programme of Ludwigshafen University of Business and Society offers you the opportunity to earn a Master of Arts degree. Coupled with the acquisition of social skills and managerial competency, the program provides a high-quality, demanding education in an international context. Practical application and high academic standards are our guiding principles. Particular attention is paid to the areas of market research, strategic marketing, global marketing mix, cross-cultural competence, and social responsibility.
What makes us different?
- Lectures in German and English language (50% / 50%).
- Integration of Marketing and Management Know-How.
- Comprehensive Marketing, instead of partial-function teaching
- Practical, relevant case studies and independent projects.
- Required study abroad or internship semester.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Market Research
- Development of Marketing Strategies and Business Plans
- Implementation of Strategies in Business Marketing
- International Decisions in Corporate Management and International Management Competency
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
Partially taught in English, Partially taught in German
Credits
120 ECTS
Delivered
On Campus
Disciplines
Marketing Management, Organisation & Leadership View 43 other Masters in Marketing in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Original school and university transcripts and certificates from a successfully completed Bachelor’s degree program (or similar) in the area of Business Studies and Economics are required
- A number of lectures are held in English in all Master’s degree programs. For this reason, English language skills at the B2 level (according to the Common European Framework of Reference for Languages) are essential.
- Tabular CV in German
- 1 photograph
- Proof of periods of study in Germany if any: certificates of enrollment, transcripts or evidence of academic achievement, certificates of good standing
Tuition Fee
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Due for update
Updated over a year ago
Check the official programme website for potential updates.