Studyportals

International Marketing Management

Ludwigshafen University of Business and Society

M.A.
24 months
Duration
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Have you already successfully earned a qualifying Diplom or Bachelor’s degree in the field of Marketing? Are you fluent in German (C2-level) and in English (TOEFL-level), motivated, ready to get involved, and are interested in further studies in Marketing Management? If so, the International Marketing Management programme of Ludwigshafen University of Business and Society is for you.

Overview

Each winter semester, the International Marketing Management programme of Ludwigshafen University of Business and Society offers you the opportunity to earn a Master of Arts degree. Coupled with the acquisition of social skills and managerial competency, the program provides a high-quality, demanding education in an international context. Practical application and high academic standards are our guiding principles. Particular attention is paid to the areas of market research, strategic marketing, global marketing mix, cross-cultural competence, and social responsibility.

What makes us different?

  • Lectures in German and English language (50% / 50%).
  • Integration of Marketing and Management Know-How.
  • Comprehensive Marketing, instead of partial-function teaching
  • Practical, relevant case studies and independent projects.
  • Required study abroad or internship semester.

Programme Structure

Courses include:

  • Market Research
  • Development of Marketing Strategies and Business Plans
  • Implementation of Strategies in Business Marketing
  • International Decisions in Corporate Management and International Management Competency

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

Partially taught in English, Partially taught in German

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Original school and university transcripts and certificates from a successfully completed Bachelor’s degree program (or similar) in the area of Business Studies and Economics are required
  • A number of lectures are held in English in all Master’s degree programs. For this reason, English language skills at the B2 level (according to the Common European Framework of Reference for Languages) are essential.
  • Tabular CV in German
  • 1 photograph
  • Proof of periods of study in Germany if any: certificates of enrollment, transcripts or evidence of academic achievement, certificates of good standing

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

International Marketing Management
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Ludwigshafen University of Business and Society

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