Study cover for Consumer Psychology
M.Sc. On Campus

Consumer Psychology

Anglia Ruskin University

12 months
Duration
14500 GBP/year
8100 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Consumer Psychology course at Anglia Ruskin University will help you understand the fact that the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

Visit the official programme website for more information

Overview

Through five modules you will learn about Consumer Psychology . We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). 

You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. 

Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Careers

The Consumer Psychology course at Anglia Ruskin University is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate research opportunities by encouraging students to engage with the Consumer Research Group based at ARU. Furthermore, the course staff work closely with a number of businesses with whom there may be opportunities for working experience or internships.

Programme Structure

Courses include:

  • Issues in Scientific Research
  • Applied Consumer Psychology
  • Quantitative Research Methods
  • Consumer Analysis
  • Psychology Dissertation

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 28 months

Start dates & application deadlines

More details

It can take us up to four weeks to consider it, so we suggest applying at least a month before your preferred start date.

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.

Tuition Fee

To alway see correct tuition fees
  • International

    14500 GBP/year
    Tuition Fee
    Based on the tuition of 14500 GBP per year during 12 months.
  • National

    8100 GBP/year
    Tuition Fee
    Based on the tuition of 8100 GBP per year during 12 months.
  • UK students starting (part-time, per year)

£4,050

  • International students starting (part-time, per year)

£7,250

Living costs for Chelmsford

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Consumer Psychology
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Anglia Ruskin University

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