Through five modules you will learn about Consumer Psychology . We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF).
You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.
You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity.
Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.
The Consumer Psychology course at Anglia Ruskin University is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.
In order to further provide students with a springboard into the job market we will endeavour to facilitate research opportunities by encouraging students to engage with the Consumer Research Group based at ARU. Furthermore, the course staff work closely with a number of businesses with whom there may be opportunities for working experience or internships.
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- Issues in Scientific Research
- Applied Consumer Psychology
- Quantitative Research Methods
- Consumer Analysis
- Psychology Dissertation
Check out the full curriculumVisit official programme website
- 12 months
- 28 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
It can take us up to four weeks to consider it, so we suggest applying at least a month before your preferred start date.
DisciplinesBusiness Administration Family & Consumer Science Psychology View 750 other Masters in Business Administration in United Kingdom
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- Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.
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International14500 GBP/yearTuition FeeBased on the tuition of 14500 GBP per year during 12 months.
National8100 GBP/yearTuition FeeBased on the tuition of 8100 GBP per year during 12 months.
- UK students starting (part-time, per year)
- International students starting (part-time, per year)
Living costs for Chelmsford
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.