24 months
Duration
15100 GBP/year
4327 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, University of Portsmouth is the perfect place to do it.

Visit the official programme website for more information

Overview

Marketing research at  University of Portsmouth  covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

Careers and opportunities

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.

You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.

Programme Structure

Research includes: 

  • Advertising and branding
  • Digital marketing
  • Marketing and society
  • Services marketing and tourism

Key information

Duration

  • Full-time
    • 24 months
  • Part-time
    • 48 months
    • Flexible

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
91
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • The entry requirements for a PhD, MPhil or Professional Doctorate include a good honours degree or equivalent in a relevant subject, or a master’s degree in an appropriate subject. 
  • Equivalent professional experience and/or qualifications may be considered. All applicants are subject to interview.

Tuition Fee

  • International

    15100 GBP/year
    Tuition Fee
    Based on the original amount of 15100 GBP per year and a duration of 24 months.
  • EU/EEA

    4327 GBP/year
    Tuition Fee
    Based on the original amount of 4327 GBP per year and a duration of 24 months.
  • Home/EU/CI part-time students: £2,164 p/a
  • International part-time students: £7,550 p/a

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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