Studyportals

Professional Studies in Data Analytics - Marketing Analytics Option

Penn State World Campus

Master Online
12 months
Duration
1046 USD/credit
1046 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Professional Studies in Data Analytics - Marketing Analytics Option from Penn State World Campus delivers the knowledge to help you design, implement, and apply data analysis techniques to solve today's complex marketing challenges. 

Overview

Professional Studies in Data Analytics - Marketing Analytics Option from Penn State World Campus also provides you with a solid understanding of the broader mechanics involved in data analytics, including the computational statistics and machine learning options for processing and exploring datasets. 

Professionals in market research, brand management, and marketing analysis will find this degree particularly useful, as it empowers them to make effective data-driven decisions that impact the customer experience, overall marketing effectiveness, and an organization's future growth.

You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance.

Graduates with Professional Studies in Data Analytics - Marketing Analytics Option from Penn State World Campus will be able to:

  • learn how to apply data analytics, data mining techniques, and predictive analytics to meet business objectives and leverage competitive advantage.
  • address challenges related to customer acquisition, management, and retention; brand evaluation and management; product and pricing assessment; digital marketing communications; and social media influence.
  • demonstrate fundamental understanding of data mining principles as well as statistical techniques including hypothesis testing, estimation, confidence intervals, and regression.
  • learn to effectively communicate data-driven findings to executive stakeholders.
  • gain practical, hands-on experience with statistical software and database solutions.

Programme Structure

Courses include:

  • Data-Driven Customer Acquisition and Retention
  • Data Collection and Cleaning
  • Network and Predictive Analytics for Socio-Technical Systems
  • Data Visualization
  • Data, GIS, and Applied Demography
  • Evaluating Marketing Communications in the Digital World
  • Driving Business Success with Marketing Analytics

Key information

Duration

  • Part-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

30 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • A baccalaureate degree from a regionally accredited U.S. institution or a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. 
  • Official transcripts from each institution attended
  • GPA and Test Scores — Postsecondary (undergraduate), junior/senior (last two years) GPA of 3.0 or above on a 4.0 scale is required.
  • GMAT or GRE
  • English Proficiency
  • References (2)
  • Statement of Purpose — You should submit a personal statement not to exceed two single-spaced pages, which should describe your specific career goals and objectives, prior experience relevant to the decision to pursue an advanced degree, and other information that may be useful to the admissions committee. Upload to the online application.
  • Vita or Résumé — A listing of your professional experience. Upload to the online application.

Tuition Fee

  • International

    1046 USD/credit
    Tuition Fee
    Based on the original amount of 1046 USD per credit and a duration of 12 months.
  • National

    1046 USD/credit
    Tuition Fee
    Based on the original amount of 1046 USD per credit and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Professional Studies in Data Analytics - Marketing Analytics Option
-
Penn State World Campus

Wishlist