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Overview
Professional Studies in Data Analytics - Marketing Analytics Option from Penn State World Campus also provides you with a solid understanding of the broader mechanics involved in data analytics, including the computational statistics and machine learning options for processing and exploring datasets.
Professionals in market research, brand management, and marketing analysis will find this degree particularly useful, as it empowers them to make effective data-driven decisions that impact the customer experience, overall marketing effectiveness, and an organization's future growth.
You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance.
Graduates with Professional Studies in Data Analytics - Marketing Analytics Option from Penn State World Campus will be able to:
- learn how to apply data analytics, data mining techniques, and predictive analytics to meet business objectives and leverage competitive advantage.
- address challenges related to customer acquisition, management, and retention; brand evaluation and management; product and pricing assessment; digital marketing communications; and social media influence.
- demonstrate fundamental understanding of data mining principles as well as statistical techniques including hypothesis testing, estimation, confidence intervals, and regression.
- learn to effectively communicate data-driven findings to executive stakeholders.
- gain practical, hands-on experience with statistical software and database solutions.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Data-Driven Customer Acquisition and Retention
- Data Collection and Cleaning
- Network and Predictive Analytics for Socio-Technical Systems
- Data Visualization
- Data, GIS, and Applied Demography
- Evaluating Marketing Communications in the Digital World
- Driving Business Success with Marketing Analytics
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- Starting
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Language
English
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 80
Credits
30 alternative credits
Delivered
Online
Disciplines
Marketing Data Science & Big Data Digital Marketing View 57 other Masters in Digital Marketing in United StatesAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. 3
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. Required
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. Required
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 80
Other requirements
General requirements
- A baccalaureate degree from a regionally accredited U.S. institution or a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution.
- Official transcripts from each institution attended
- GPA and Test Scores — Postsecondary (undergraduate), junior/senior (last two years) GPA of 3.0 or above on a 4.0 scale is required.
- GMAT or GRE
- English Proficiency
- References (2)
- Statement of Purpose — You should submit a personal statement not to exceed two single-spaced pages, which should describe your specific career goals and objectives, prior experience relevant to the decision to pursue an advanced degree, and other information that may be useful to the admissions committee. Upload to the online application.
- Vita or Résumé — A listing of your professional experience. Upload to the online application.
Tuition Fee
To alway see correct tuition fees
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International
1046 USD/creditTuition FeeBased on the tuition of 1046 USD per credit during 12 months. -
National
1046 USD/creditTuition FeeBased on the tuition of 1046 USD per credit during 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Updated over a year ago
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