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Brand and Luxury Goods Marketing, M.A.

  • Application Deadline
  • 24 months
    Duration
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Overview

With a Master degree in Brand and Luxury Goods Marketing you are professionally equipped to responsibly master the management challenges of the global market for luxury goods.

In the Brand and Luxury Goods Marketing graduate program at accadis Hochschule Bad Homburg, both theoretical and practical curricular content are intelligently combined with one another.

This graduate program will train you in a broad spectrum of management functions. The global luxury goods industry is varied and does not only include personal luxury goods such as fashion and accessories, but also capital goods such as real estate or artwork. Managers in the premium or luxury goods and services sector have the skill to recognize economic, cultural and technological developments in a complex, highly discerning and globally focused high-end market and have the skill to therefrom derive their exclusive strategies for internationally operating companies. The core of the program is therefore shaped by strategy topics, finance management as well as marketing – at all times with close reference to the luxury goods industry.

You will be studying in small groups, and the language of instruction is English.

Programme Structure

Courses include:

  • International Leadership
  • Applied Global Strategy 
  • Brand Management 
  • Luxury Markets

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
    • Duration description

      6 trimesters

  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

    • a curriculum vitae
    • a copy of the official diploma and transcript of records of your Bachelor degree Should you not yet have graduated, then forward copies of your transcripts. 
    • a translation into English or German of the official diploma and transcript of records of your Bachelor degree if not in English in the original
    • Health Insurance - EHIC (European Health Insurance Card) or a private international health insurance
    • a passport photograph
    • a copy of your passport (notarized copy)
    • a letter of motivation (in English or German)

Tuition Fee

  • International

    11724 EUR/year
    Tuition Fee
    Based on the original amount of 23450 EUR for the full programme and a duration of 24 months.
  • National

    11724 EUR/year
    Tuition Fee
    Based on the original amount of 23450 EUR for the full programme and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Aachen

  • 813 - 1140 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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