Overview

With a Master degree in Brand and Luxury Goods Marketing you are professionally equipped to responsibly master the management challenges of the global market for luxury goods.

In the Brand and Luxury Goods Marketing graduate program at accadis Hochschule Bad Homburg, both theoretical and practical curricular content are intelligently combined with one another.

This graduate program will train you in a broad spectrum of management functions. The global luxury goods industry is varied and does not only include personal luxury goods such as fashion and accessories, but also capital goods such as real estate or artwork. Managers in the premium or luxury goods and services sector have the skill to recognize economic, cultural and technological developments in a complex, highly discerning and globally focused high-end market and have the skill to therefrom derive their exclusive strategies for internationally operating companies. The core of the program is therefore shaped by strategy topics, finance management as well as marketing – at all times with close reference to the luxury goods industry.

You will be studying in small groups, and the language of instruction is English.