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Overview
Modules in the course include: strategic management, leadership competence, consumer behaviour and applied market research. A marketing-oriented simulation game and the use of case studies are also part of the course. The International Marketing programme of the University of Applied Sciences Mittelhessen provides students with specific knowledge about selected international marketing management topics and various research methodologies. Offering modules with a strong practical approach prepares our students to meet to the challenges of the global marketplace.
Career options
After graduation you will have numerous job opportunities in a wide variety of organizations, such as large multinational companies, as well as small and medium size enterprises with an international business scope. Moreover, you will be qualified for careers in consulting firms, advertising and media agencies and in research companies or institutions. Our graduates work in diverse occupations, the most popular being e-commerce and digital marketing, product and brand management, sales, marketing strategy and business development. Furthermore, the master's degree can offer access to a scientific career through a doctorate programme.
Programme Structure
Courses include:
- Marketing Simulation Game
- International Marketing
- Quantitative Analysis
- International Marketing Research
- Leadership and Intercultural Communication
- Strategic Management
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , EEA/EU
-
Language
English
Credits
90 ECTS
Delivered
On Campus
Disciplines
Business Administration Marketing Management Studies View 34 other Masters in Marketing in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Students pursue the postgraduate course after completing an undergraduate degree in Business Administration.
- The minimum prerequisite is an overall academic performance equivalent to 2.2 or better according to the German scoring system. The undergraduate degree relevant for admission must primarily consist of business administration subjects (minimum of 50%). In addition, 10 ECTS in maths/statistics are desired.
- Good English language skills and basic German language skills are also required and must be certified. For questions regarding entry requirements or the application procedure please contact the course coordinator.
Tuition Fee
To alway see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 EUR per semester during 18 months. -
National
FreeTuition FeeBased on the tuition of 0 EUR per semester during 18 months.
Living costs for Gießen
630 - 1000 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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