Studyportals
M.Sc. On Campus

International Marketing

University of Applied Sciences Mittelhessen

18 months
Duration
Free
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The International Marketing programme of the University of Applied Sciences Mittelhessen aims to attract applicants who have already completed an undergraduate degree in Business Administration and who wish to obtain additional qualifications in the field of international marketing and sales.

Overview

Modules in the course include: strategic management, leadership competence, consumer behaviour and applied market research. A marketing-oriented simulation game and the use of case studies are also part of the course. The International Marketing programme of the University of Applied Sciences Mittelhessen provides students with specific knowledge about selected international marketing management topics and various research methodologies. Offering modules with a strong practical approach prepares our students to meet to the challenges of the global marketplace.

Career options

After graduation you will have numerous job opportunities in a wide variety of organizations, such as large multinational companies, as well as small and medium size enterprises with an international business scope. Moreover, you will be qualified for careers in consulting firms, advertising and media agencies and in research companies or institutions. Our graduates work in diverse occupations, the most popular being e-commerce and digital marketing, product and brand management, sales, marketing strategy and business development. Furthermore, the master's degree can offer access to a scientific career through a doctorate programme.

Programme Structure

Courses include:

  • Marketing Simulation Game
  • International Marketing
  • Quantitative Analysis
  • International Marketing Research
  • Leadership and Intercultural Communication
  • Strategic Management

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Students pursue the postgraduate course after completing an undergraduate degree in Business Administration.
  • The minimum prerequisite is an overall academic performance equivalent to 2.2 or better according to the German scoring system. The undergraduate degree relevant for admission must primarily consist of business administration subjects (minimum of 50%). In addition, 10 ECTS in maths/statistics are desired.
  • Good English language skills and basic German language skills are also required and must be certified. For questions regarding entry requirements or the application procedure please contact the course coordinator.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 EUR per semester during 18 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 EUR per semester during 18 months.

Living costs for Gießen

630 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing
-
University of Applied Sciences Mittelhessen

Wishlist

Go to your profile page to get personalised recommendations!