M.A. On Campus

International Marketing

University of Applied Sciences Mittelhessen

18 months
Tuition fee
Apply date
Start date


This degree course aims to attract applicants who have already completed an undergraduate degree in Business Administration and who wish to obtain additional qualifications in the field of international marketing and sales.


  • Modules in the course include: strategic management, leadership competence, consumer behaviour and applied market research. A marketing-oriented simulation game and the use of case studies are also part of the course. The course provides students with specific knowledge about selected international marketing management topics and various research methodologies. Offering modules with a strong practical approach prepares our students to meet to the challenges of the global marketplace.
  • The students typically study in Giessen the first year. Here they gain the theoretical and practical foundations for their master's degree through lectures, case studies and project work.
  • Students with a bachelor's degree having at least 210 ECTS can complete their postgraduate course in the third semester with the master's thesis.
  • Students with fewer ECTS in their Business Administration degree must earn an additional 30 ECTS by studying abroad, completing an internship, or taking additional modules in Germany.

Programme Structure

Courses include:

  • Strategic Brand Management
  • Digital Marketing
  • Social Marketing
  • Sales & Business Development
  • Global Marketing Strategy
  • Entrepreneurship, Products & Innovation
  • Marketing Analytics.

Key information


  • Full-time
    • 18 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Students pursue the postgraduate course after completing an undergraduate degree in Business Administration. The minimum prerequisite is an overall academic performance equivalent to 2.2 or better according to the German scoring system. The undergraduate degree relevant for admission must primarily consist of business administration subjects (minimum of 50%). In addition, 10 ECTS in maths/statistics are desired. Good English language skills and basic German language skills are also required and must be certified. For questions regarding entry requirements or the application procedure please contact the course coordinator.

Tuition Fee

To alway see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 EUR per semester during 18 months.
  • National

    Tuition Fee
    Based on the tuition of 0 EUR per semester during 18 months.

Living costs for Gießen

630 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

International Marketing
University of Applied Sciences Mittelhessen


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