Studyportals

Leadership and Digital Marketing Management

Quadriga University of Applied Sciences

M.B.A.
18 months
Duration
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

In order to make successful decisions in digital communication structures, marketing managers need innovative skills. The Leadership and Digital Marketing Management programme of Quadriga University of Applied Sciences therefore not only imparts marketing know-how and leadership skills, but also focuses on the personal development of communicative competencies.

Overview

Through interactive exchange with international industry trendsetters, students at the Leadership and Digital Marketing Management programme of Quadriga University of Applied Sciences will develop an understanding for trends and innovations in digital marketing. Graduates are therefore not only prepared for the challenges of the 21st century, but will also have the personal soft skills to become successful decision-makers in marketing.

Concept

The MBA Leadership specialisation in Digital Marketing Management offers professionals future sovereignty for the dynamic marketing world. For this reason, the course does not only focus on imparting extensive business management and marketing competencies, it also provides students with the required tools to plan, implement and control successful marketing measures in a digital environment. 

A special focus of the course is on communication skills that enable students to lead and moderate teams and to hold leading positions in companies. Based in Berlin, students will benefit from an excellent network of business, communication and marketing managers in the long term. Students receive the accredited title MBA upon successful completion of the degree. The MBA is recognised by the state and therefore offers a bright future.

Programme Structure

Courses include:

  • Corporate Strategy & Managerial Economics
  • Management of Accounting, Finance, Controlling & Law
  • Supply-Chain-Management & Operations
  • Marketing, Sales & Service Management
  • Communication-based Leadership
  • Competence & Potential based Leadership

Key information

Duration

  • Part-time
    • 18 months

Start dates & application deadlines

Language

Partially taught in English, Partially taught in German

Credits

60 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Applicants must have achieved at least 240 credits (credits / ECTS points) in total. The required credits are normally achieved with a Magister, diploma or Master’s degree.
  • In many cases, a Bachelor’s or comparable degree corresponds to only 180 or 210 ECTS points. Relevant professional experience may be regarded as evidence that you have achieved the credits required. Our student support advisers will be happy to help you in this regard.
  • At least one year postgraduate professional experience in a pertinent field following a first degree in a relevant subject.
  • Course-specific proficiency for the MBA Leadership specialisation in Digital Marketing Management.
  • English language skills at B2 level of the Common European Framework of Reference for Languages.
  • Citizens of any non-German-speaking country applying for a German-speaking course should be proficient in German (equivalent to level C1).

Work experience

  • At least one year postgraduate professional experience in a pertinent field following a first degree in a relevant subject.

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Leadership and Digital Marketing Management
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Quadriga University of Applied Sciences

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