Marketing

Overview

As part of the Marketing programme at the European School of Economics , students explore: 

• Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost

• E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool

• Marketing strategies of international organisations and approaches to a new international market opportunities

• Customer-driven marketing strategies in emerging economies

• The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns

• Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur

Key Components Of The Master Programme:

• A choice of three specializations: Marketing, Management or Finance

• Full-time, compulsory attendance

• The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis

• Three intakes per academic year January, April and September

• ESE’s competitive Internship Programme providing international work experience in the sector of specialization

• Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

Internship Programme

ESE offers extensive and competitive internship programmes. The quality of the placement service is a result of the relationships that ESE has fostered with global companies over the years. This enables students to have excellent opportunities to enter the job market and gain exposure. The internships are structured, evaluated and recognised as an integral part of the course of study and provide each student the opportunity to spend a period of time in a work environment consistent with the chosen specialization.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.

Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.