
Overview
The Master of Marketing, International Tourism and Hospitality Management double degree program at Griffith University enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.
The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.
You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.
The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice.
You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications.
Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
A highlight of this program is the integration of theory and practical application throughout your study.
Career opportunities
- Marketing
You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.
- International Tourism and Hospitality Management
You will be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You will also find opportunities in independent restaurants and internationally recognised chains, with entertainment and leisure providers, such as theme parks, with suppliers of goods and services to the hospitality industry, in airlines, and with local, state and federal tourism and regional planning authorities.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Integrated Marketing Communication
- Evaluating Marketing Performance
- Advanced Consumer Behaviour
- Tourism and Hospitality Operations Management
- Brand Strategy and Management
- Market Research
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 24 months
- Part-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , International
- Apply before , National
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Language
Credits
Delivered
Disciplines
Hospitality Management Tourism & Leisure Digital Marketing View 18 other Masters in Hospitality Management in AustraliaExplore more key information
Visit official programme websiteAcademic requirements
English requirements
Other requirements
General requirements
CRICOS- 096287G
- a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
- a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).
Make sure you meet all requirements
Visit official programme websiteTuition Fee
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International
33500 AUD/yearTuition FeeBased on the tuition of 33500 AUD per year during 24 months. -
National
29000 AUD/yearTuition FeeBased on the tuition of 29000 AUD per year during 24 months.
Living costs for Brisbane
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.