Studyportals
Master On Campus

Marketing, International Tourism and Hospitality Management

Griffith University

24 months
Duration
32500 AUD/year
28000 AUD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master of Marketing, International Tourism and Hospitality Management double degree program at Griffith University will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. 

Overview

The Master of Marketing, International Tourism and Hospitality Management double degree program at Griffith University enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.

You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.

The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. 

You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. 

Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

A highlight of this program is the integration of theory and practical application throughout your study.

Career opportunities

  • Marketing
You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.
  • International Tourism and Hospitality Management
You will be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You will also find opportunities in independent restaurants and internationally recognised chains, with entertainment and leisure providers, such as theme parks, with suppliers of goods and services to the hospitality industry, in airlines, and with local, state and federal tourism and regional planning authorities.

Programme Structure

Courses include:

  • Integrated Marketing Communication 
  • Evaluating Marketing Performance
  • Advanced Consumer Behaviour
  • Tourism and Hospitality Operations Management
  • Brand Strategy and Management
  • Market Research 

Key information

Duration

  • Full-time
    • 24 months
  • Part-time
    • 48 months

Start dates & application deadlines

Credits

160 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

CRICOS- 096287G

  • a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
  • a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

Tuition Fee

To alway see correct tuition fees
  • International

    32500 AUD/year
    Tuition Fee
    Based on the tuition of 32500 AUD per year during 24 months.
  • National

    28000 AUD/year
    Tuition Fee
    Based on the tuition of 28000 AUD per year during 24 months.

Living costs for Brisbane

1402 - 2528 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing, International Tourism and Hospitality Management
-
Griffith University

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