24 months
Duration
33500 AUD/year
28500 AUD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master of Marketing, International Business double degree program offered by Griffith University gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy.  

Visit the official programme website for more information

Overview

The Master of Marketing, International Business double degree program offered by Griffith University  enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. 

Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.

The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. 

You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. 

Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. 

The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. 

With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. 

Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.

Career opportunities

  • Marketing

You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.

  • International Business

You will be prepared to work with international trade and investment organisations or in the public and private sectors in management, strategic planning, research, corporate government relations, global operations and public relations.

Programme Structure

Courses include:

  • Integrated Marketing Communication
  • Evaluating Marketing Performance
  • Politics of the Global Economy
  • Market Research 
  • Cross-Cultural Management
  • Knowledge Management for Product Innovation

Key information

Duration

  • Full-time
    • 24 months
  • Part-time
    • 48 months

Start dates & application deadlines

Credits

160 alternative credits

Delivered

On Campus, Online

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

CRICOS- 096286J 

  • a related Bachelor degree or Graduate Certificate (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

Tuition Fee

To alway see correct tuition fees
  • International

    33500 AUD/year
    Tuition Fee
    Based on the tuition of 33500 AUD per year during 24 months.
  • National

    28500 AUD/year
    Tuition Fee
    Based on the tuition of 28500 AUD per year during 24 months.

Living costs for Brisbane

1402 - 2528 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing, International Business
-
Griffith University

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