24 months
5875 GBP/year
5875 GBP/year
Tuition fee
Apply date
Start date


Strengthen your career with a globally focused, 100% online International Marketing (Online) program from University of Sussex, exploring themes such as analytics, brand, ethics and marketing strategy.

Visit the official programme website for more information


Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The International Marketing (Online) program from University of Sussex provides a strong foundation in theory with modules focused on market research, data analysis and consumer behaviour. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You’ll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.

During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

This is a part-time course, the minimum period of study is between 2 years, and 2 years and 2 months – dependent on when you join. You can pause your study by stepping on and off as your professional or personal commitments require, provided you complete within the maximum study period of 4 years.

Why choose this course?

  • This course is focused on digital marketing within a global marketplace. It will equip you with the skills to work seamlessly across both traditional and digital media in a vast range of industries and international businesses.
  • Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. 
  • You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.
  • Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers. 
  • The international focus of the course is further enhanced by modules including Global marketing management; Global consumer behaviour; International business and market strategy and International branding and communication strategy.
  • Each module lasts for 7 weeks with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours per week study time.
  • All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.


  • The Chartered Institute of Marketing is the world’s largest organisation for marketing professionals. It provides globally recognised qualifications and membership for marketing professionals.
  • As a graduate of this course you will also receive exemptions from the Certificate in Professional Marketing and Diploma in Professional Marketing. 

Programme Structure

Modules include:

  • Global marketing management
  • Global business environment
  • Global consumer behaviour
  • Marketing research
  • Marketing ethics
  • Marketing analytics & metrics
  • International business and marketing strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1 & 2

Key information


  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits



Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.
  • Students with relevant professional experience will also be considered for entry to this course.

Tuition Fee

To alway see correct tuition fees
  • International

    5875 GBP/year
    Tuition Fee
    Based on the tuition of 11750 GBP for the full programme during 24 months.
  • EU/EEA

    5875 GBP/year
    Tuition Fee
    Based on the tuition of 11750 GBP for the full programme during 24 months.

If students pay per module:

  • Module 1-11 = £980
  • Module 12 = £970


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

International Marketing (Online)
University of Sussex


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