Studyportals Study cover for International Marketing

International Marketing

University of Sussex

M.Sc. Online
24 months
5725 GBP/year
5725 GBP/year
Tuition fee
Apply date
Start date


Accredited by the Chartered Institute of Marketing (CIM) this International Marketing Masters at University of Sussex is taught 100% online and provides the essential theory which underlies marketing practice and is fundamental to the delivery of effective marketing strategies, today and in the future.

Visit the official programme website for more information


Delivered by the EQUIS and AMBA accredited University of Sussex Business School, this MSc in International Marketing is designed to help you build the skills required to meet the challenges faced by modern marketers. 

Accredited by the Chartered Institute of Marketing (CIM), this course offers a heavyweight degree for those looking to get ahead in the global marketing sector. You will add value to any organisation with the confidence to develop strategies, perform market research and data analysis, optimise and enhance campaigns, lead digital projects and embrace new technologies. 

This International Marketing Masters at University of Sussex has a focus on digital marketing within a global context. You’ll learn the necessary skills to innovate in both traditional and virtual environments, to manage projects and teams and improve business practice.

The course has been designed to give you the broad range of skills employers desire from marketing professionals, including: 

  • A deep understanding of digital marketing
  • Marketing within a globalised environment
  • Understanding of how to develop marketing strategies
  • Consultancy skills 
  • Data analysis and interpretation 
  • Creating and delivering presentations 
  • Academic writing skills  
  • Professional report design. 

Across modules, you’ll examine the role of marketing in a range of different industries and countries, exploring case studies and examples from global organisations including Ikea, Adidas, Burberry, American Express and Air Asia. You’ll build the skills to provide consultancy support from both within an organisation and as an external consultant and use the skills and knowledge you’ve gained to manage a project, which can be directly related to your workplace, delivering value directly to your employers.

Throughout your studies, you will engage in peer-to-peer learning, gaining a ready-made network of like-minded, ambitious marketers from around the globe.

The course is delivered 100% online, giving you the flexibility to fit your Masters around your professional and personal commitments. 

Programme Structure

Developed by leading learning technologists, this course has been specifically designed to be delivered online. 

Teaching takes place within a Virtual Learning Environment and involves interactive lectures, seminars, group and independent work. You will be encouraged to work with fellow students, collaborate on ideas and share your own experiences. 

Modules commence every eight weeks and provide the flexibility to step on and off the course as your professional and personal commitments require. 

  • Global marketing management
  • Global business environment
  • Global consumer behaviour
  • Marketing research
  • Marketing ethics
  • Marketing analytics & metrics
  • International business and market strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1 & 2

Key information


  • Full-time
    • 24 months

Start dates & application deadlines





Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • GPA: Lower second class honours 
  • English requirements: IELTS 6.5
General requirements
  • A lower second-class (2:2) undergraduate honours degree or above from any UK university or international equivalent. 
  • You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Tuition Fee

  • International

    5725 GBP/year
    Tuition Fee
    Based on the original amount of 5725 GBP per year and a duration of 24 months.
  • EU/EEA

    5725 GBP/year
    Tuition Fee
    Based on the original amount of 5725 GBP per year and a duration of 24 months.
  • Cost per module: £955 


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

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International Marketing
University of Sussex


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