• Anytime
    Application Deadline
  • Unknown (University site)
Taught 100% online, the International Marketing programme from the University of Sussex offers the opportunity to gain a digitally and internationally-focused masters qualification at a time and pace that suits you.


Develop the practical and specialist skills that will fast-track your marketing knowledge and career. When you enrol in the International Marketing programme from the University of Sussex  you’ll join a virtual network of global students, academics and practitioners, gaining the digital experience and international perspective essential in today’s business world.

You’ll be focusing on digital marketing, customer relationships and consumer psychology in an international business context.

Why choose this course?

The University of Sussex is ranked amongst the top 10 institutions for marketing in the UK (Complete University Guide 2018). This course provides a unique digital focus that will equip you to work seamlessly across both print and digital media.

Designed with employability firmly in mind, this course will give you a deep understanding of digital marketing in a globalised environment. It will give you the knowledge to develop marketing strategies, the confidence to provide consultancy support and the ability to analyse data within a marketing context.

This online master’s course is designed to be delivered flexibly, fitting around your time and financial commitments. Modules start every two months, which you can pause whenever you need to.


Programme Structure

Modules include:

  • Global marketing management
  • Global business environment
  • Global Customer behaviour
  • Ethics, sustainability & corporate social responsibility
  • Market research & customer insights
  • Business and market strategy
  • Marketing analytics and metrics
  • Business analysis tools & managing consultancy projects
  • International branding and communication strategy
  • Digital Marketing
  • Consultancy project

Detailed Programme Facts

  • More details: Other start dates: March, May, July 
  • Programme intensity Full-time
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

A lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%) from any UK university or international equivalent.

Students with relevant professional experience will also be considered for entry to this course.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    7750 GBP/year
    Tuition Fee
    Based on the original amount of 7750 GBP per year and a duration of .
  • EU/EEA

    7750 GBP/year
    Tuition Fee
    Based on the original amount of 7750 GBP per year and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
Cost per module: £1,290 


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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