12 months
Duration
19000 GBP/year
16500 GBP/year
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Tuition fee
Unknown
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Apply date
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Start date

About

This Marketing Management degree at the University of Westminster offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.  

Visit the official programme website for more information

Overview

Students will gain knowledge and practical skills that are essential to various positions in marketing and strategic planning in a global environment. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this Marketing Management degree at the University of Westminster  – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students. 

Career Path 

  • As a Marketing Management postgraduate, you can look forward to excellent career prospects in both UK and international specialist agencies and within in-house marketing departments.
  • With the MA/MSc Marketing Management, you will be particularly well-placed to pursue marketing opportunities with organisations who want marketing specialists with business analytical skills. And with the MSc, you'll also be well-placed to pursue opportunities with organisations involved in technical or financial products.
  • During your study, you will be offered one-year Chartered Institute of Marketing (CIM) Affiliate Professional Membership and opportunities of attending the CIM professional development and networking events which are accredited towards your CPD.

Programme Structure

Courses include:

  • Distribution and Price Management
  • Integrated Marketing Communications in a Digital and Global World
  • Marketing Creativity and Innovation
  • Marketing Dissertation 
  • Marketing Research Insights 
  • Product and Brand Management  
  • Strategic Marketing in an International Context 
  • Using Consumer Psychology to Understand Buyer Behaviour 

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. 
  • However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. 
  • Exceptionally, non-graduates with significant practitioner experience (4 years) of marketing management will be admitted. 

Tuition Fee

To alway see correct tuition fees
  • International

    19000 GBP/year
    Tuition Fee
    Based on the tuition of 19000 GBP per year during 12 months.
  • National

    16500 GBP/year
    Tuition Fee
    Based on the tuition of 16500 GBP per year during 12 months.
  • UK PT tuition fee: £8,250 (Price per academic year)
  • International PT tuition fee: £9,500 (Price per academic year)

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
-
University of Westminster

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