Studyportals

Global Marketing

Glasgow Caledonian University

M.Sc. On Campus
12 months
Duration
13500 GBP/year
8700 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Modern business is increasingly global – and we have designed a programme to match. The MSc in Global Marketing from Glasgow Caledonian University gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Overview

Drawing on GCU’s close relationship to industry, we’ll help you develop new insight into the cross-cultural challenges you’ll face in today’s global environment – and how to address them. You’ll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. 

In this Global Marketing program from Glasgow Caledonian University you will study marketing in both theory and practice, for a world-class education built on Glasgow Caledonian University’s decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you’ll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible – truly serving the common good.

Career Opportunities

You’ll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors – from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

Programme Structure

Courses included:

  • Global Marketing Strategy
  • Product and Service Innovation and Global Logistics
  • Developing Personal and Professional Competence
  • Consumer-Led Sustainable Marketing
  • Global Branding and Integrated Marketing Communications
  • Research Project: Design and Methods
  • Dissertation

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
78
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • UK honours degree 2:2 (or equivalent) in any subject area.
  • Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

Tuition Fee

  • International

    13500 GBP/year
    Tuition Fee
    Based on the original amount of 13500 GBP per year and a duration of 12 months.
  • EU/EEA

    8700 GBP/year
    Tuition Fee
    Based on the original amount of 8700 GBP per year and a duration of 12 months.

Funding

We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Global Marketing
-
Glasgow Caledonian University

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