M.Sc. On Campus

Digital Marketing and Analytics

Technological University Dublin

16 months
Tuition fee
Apply date
Start date


The MSc Digital Marketing and Analytics offered by Dublin Institute Of Technology  is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies.


The MSc Digital Marketing and Analytics offered by Dublin Institute Of Technology

is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.

On completion of this programme graduates will be able to:

  • Develop and implement effective strategies in a digital context – e.g.  mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
  • Plan, implement, evaluate and report on a substantial digital marketing project
  • Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness 
  • Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
  • Understand and segment digital consumers and predict future behaviours
  • Leverage consumer interaction and engagement
  • Apply KPIs and develop dashboards at campaign and enterprise level
  • Add value and digital leadership to their firm

Programme Structure

Courses include:

  • Digital Marketing Metrics and Analytics

  • Digital Marketing Strategy

  • Communications

  • Consumer Behaviour and Research

Key information


  • Part-time
    • 16 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • 2.1 Honours Bachelor Degree in a business discipline with 2 years’ experience in a marketing role 
  • 2.1 Honours Bachelor Degree in a non-business discipline with 4 years’ experience in a marketing role

Tuition Fee

  •  Students Pay fees directly to MII

Living costs for Dublin

1100 - 1800 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Digital Marketing and Analytics
Technological University Dublin


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