M.Sc. On Campus

Advertising (Executive Stream)

Technological University Dublin

12 months
13500 EUR/year
8300 EUR/year
Tuition fee
Apply date
Start date


The Advertising (Executive Stream) programme offered by Dublin Institute Of Technology focuses on the acquisition of knowledge and the development of skills in the field of advertising. Students are exposed to a range of relevant marketing communications topics. 


The Advertising (Executive Stream) programme offered by Dublin Institute Of Technology is designed to equip students for a career in advertising in general, and in advertising agencies in particular.

Career opportunities

Graduates are equipped with the knowledge and skills to enable them to take up positions of responsibility in advertising agencies. Some also work in specialist advertising companies such as creative boutiques or media specialists. Others work in related advertising and marketing service areas such as market research, graphic design, sales promotions or direct marketing. Opportunities also arise with media companies in media sales or on the client side in advertising or promotions management.

What are the learning outcomes of the programme?

  • Students will be able to demonstrate the principals and processes involved in all channels of communications. This includes advertising, public relations, media, customer relationship management, direct marketing, consumer promotions, multimedia, new media and new channels in development
  • Students will be able to demonstrate knowledge and advanced skills in idea generation, creative concept formation, planning and execution of advertising and marketing communication campaigns
  • Students will be able to demonstrate full cognisance of the changing role of media management including media strategy, media planning, media consumer planning buying and analysis.
  • Students will develop a critical awareness of the processes involved in developing creative strategies including art direction, copywriting and integration of creative across all channels
  • Students will acquire a range of high level skills relating to the principals and processes involved in television, radio and print production as required in advertising campaigns, display, publicity, sales promotion and direct marketing campaigns

Programme Structure

Courses include:

  • Principles Of Advertising, Marketing
  • Consumer Behaviour
  • Marketing Communications
  • Advertising Research
  • Advertising Media
  • Creative And Production Techniques.

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

Minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Short listed candidates will be interviewed between mid-May and early June of the year of intake. Students must apply for a place in their preferred stream either creative or executive during the application process. 

Tuition Fee

To alway see correct tuition fees
  • International

    13500 EUR/year
    Tuition Fee
    Based on the tuition of 13500 EUR per year during 12 months.
  • EU/EEA

    8300 EUR/year
    Tuition Fee
    Based on the tuition of 8300 EUR per year during 12 months.

Living costs for Dublin

1100 - 1800 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

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Advertising (Executive Stream)
Technological University Dublin


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