The Marketing programme from Corvinus University of Budapest focuses on the formation of analytical thinking, customer-centric attitude and strategic perspectives to allow students to meet the challenges of the digital marketing environment.
Immerse yourself in the world of marketing and become a marketing specialist by building on business fundamentals acquired in your previous studies or professional life.
In our MSc Marketing, you will study about theories that explain consumer choice and will practice analytical stills to obtain actionable consumer insights. You will learn how to apply the concept of customer experience and use tools to implement effective social media campaigns.
You will have a firm understanding of organisations and marketing processes and know how to implement customer orientation. You will benefit from studying contemporary modules, such as Customer Relationship Management, Global Marketing and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing specialist.
You will be assigned more leading-edge, practical tasks and study topics and will experience engaging teaching methods such as business simulations and case studies.
All self-funded Corvinus MSc Marketing students will also have the unique opportunity to join the CEMS Master in Management. This allows you to gain an additional degree in Management at the same cost and in the same timeframe, spending a term at one of the 30+ CEMS international institutes!
As a graduate you will obtain positions in global business, online marketing and trade in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world - we will show you how!
For admission onto the MSc Marketing programme, you will typically hold a business or marketing related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated below.
Get more detailsVisit official programme website
- Management and Organisation
- Marketing Management
- Business Communication and Strategy
- Qualitative and Quantitative Research
- Theory of Consumption and Consumer Behaviour
- Marketing Strategy
- Product and Brand Strategies
- Online and Digital Marketing
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before
DisciplinesCommunication Studies Marketing Digital Marketing View 4 other Masters in Digital Marketing in Hungary
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Home contents and baggage
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.Get your student insurance now
Start from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Corvinus University of Budapest and/or in Hungary, please visit Student Insurance Portal.
- Completed bachelor/undergraduate degree
- B2 level of English
Make sure you meet all requirementsVisit official programme website
International7200 EUR/yearTuition FeeBased on the tuition of 3600 EUR per semester during 24 months.
EU/EEA5260 EUR/yearTuition FeeBased on the tuition of 2630 EUR per semester during 24 months.
- Fees (EEA): 930 000 HUF (≈ € 2 630) per semester
Total fees (EEA): 3 720 000 HUF (≈ € 10 550)
- Fees (Non-EEA): € 3 600 per semester
Total fees (Non-EEA): € 14 400
Living costs for Budapest
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.