Studyportals
M.A. On Campus

Strategic Advertising and Marketing Communications

University of Greenwich

12 months
Duration
15000 GBP/year
10350 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Strategic Advertising and Marketing Communications programme at the University of Greenwich provides the knowledge and skills for successful careers in advertising and communications agencies.

Overview

The Strategic Advertising and Marketing Communications programme at the University of Greenwich will expand your understanding of communications planning, media, consumer decision-making and customer behaviour to meet the challenges of an evolving marketplace. 

It will suit graduates who wish to pursue management careers, primarily in the advertising and communications sector.

The programme helps you develop the management and consultancy skills which are central to the relationship between organisations and customers. 

You will study advertising and promotional strategies, marketing and branding, and consider how to manage direct and digital marketing relationships and influence customers. You will also explore ethical, global and cultural issues and the impact they have on marketing.

The programme aims to:

  • Develop your critical understanding of current theoretical developments in marketing communications.
  • Foster a creative yet systematic approach to problem-solving in the area of advertising and marketing communications.
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills.

Careers

Graduates of this programme are currently working as communications consultants and managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.

Accreditation

This master's degree is accredited by the Chartered Institute of Marketing, the Institute of Leadership & Management, and the Chartered Institute of Public Relations.

Programme Structure

Courses include:

  • Branding 
  • Developing Advertising and Promotional Strategies
  • Inside the Customer's Mind
  • Digital Marketing 
  • Creative Content 
  • Research Methods

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

  • You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognized university or higher education institute and some marketing experience.
  • Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.
  • If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Tuition Fee

  • International

    15000 GBP/year
    Tuition Fee
    Based on the original amount of 15000 GBP per year and a duration of 12 months.
  • EU/EEA

    10350 GBP/year
    Tuition Fee
    Based on the original amount of 10350 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Strategic Advertising and Marketing Communications
-
University of Greenwich

Wishlist

Go to your profile page to get personalised recommendations!