Study cover for Marketing
Master On Campus


York University

12 months
53412 CAD/year
24886 CAD/year
Tuition fee
Apply date
Start date


The full-time, 12-month Master of Marketing offered at York University is the first program of its kind in Canada to prepare graduates for professional careers in marketing.

Visit the official programme website for more information


The Master of Marketing curriculum will provide students with the critical analysis and decision making skills required of marketers today. 

Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. 

Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.

The MMKG program is open to recent graduates from non-business and business degree programs, and to business professionals who wish to strengthen their marketing capabilities.

Career opportunities

The Master of Marketing program at York University will prepare graduates for modern marketing roles and give them leadership development opportunities to pursue rewarding careers in the industry. Students will become professionals who understand both marketing and consumer behavior theory, and have the technical skills required to excel in digital marketing environments.

Throughout their studies, students will also have access to the Career Development Centre (CDC). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CDC offers a wealth of innovative resources, individualized mentoring and coaching to help advance your career. 

Meet alumni, recruiters and industry leaders at corporate information sessions and other CDC events, and receive online access to the very best career tools available.

Obtaining a Master of Marketing degree will open a wealth of career opportunities in the marketing field, from brand management positions to strategic marketing leadership roles. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.

Programme Structure

Courses include:

  • Financial Decisions for Managers 
  • Business Communication and Team Dynamics 
  • Marketing Management 
  • Marketing Research 
  • Digital Marketing Strategy 

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


42 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
    • Applicants with 3-year degrees may be considered for admission with one year of work experience.
  • Work Experience is not required, but strong internships or prior work experience is recommended.
    • One year of full-time, post-graduate work experience is required for applicants holding 3-year degrees.
  • Work experience


    Tuition Fee

    To alway see correct tuition fees
    • International

      53412 CAD/year
      Tuition Fee
      Based on the tuition of 26706 CAD per semester during 12 months.
    • National

      24886 CAD/year
      Tuition Fee
      Based on the tuition of 12443 CAD per semester during 12 months.

    Living costs for Toronto

    1502 - 2563 CAD /month
    Living costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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    Updated in the last 9 months

    Check the official programme website for potential updates.

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