Studyportals
M.Sc. Online

Marketing and Communication

Franklin University

14 months
Duration
670 USD/credit 20674 USD/year
670 USD/credit 20674 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Franklin University’s M.S. Marketing and Communication degree program prepares you to lead the way while also cultivating high-performance teams and monitoring market share, volume and ROI.

Overview

Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.

Franklin University’s transfer-friendly Marketing and Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow’s innovations.

Our M.S. Marketing program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production.

Career

With Franklin University's M.S. Marketing & Communication master's degree program, you'll advance your skills and competencies, qualifying you for a variety of marketing leadership roles as well as positioning you for a career as an entrepreneur, a business executive with for-profit and non-profit organizations, or as an educator.

Programme Structure

Courses include:

  • Marketing Communication 
  • Behavioral Research
  • Creative Concepts
  • Marketing Communication Planning
  • Metrics & Analytics

Key information

Duration

  • Part-time
    • 14 months

Start dates & application deadlines

Credits

36 SCH

Delivered

Online

Academic requirements

GPA admission requirements GPA
2.75

Other requirements

General requirements

  • Submit your online application using an email address that you check regularly.
  • Submit Transcripts
  • Demonstrate English Proficiency
  • Curriculum Vitae

Tuition Fee

To alway see correct tuition fees
  • International

    20674 USD/year
    Tuition Fee
    Based on the tuition of 670 USD per credit during 14 months.
  • National

    20674 USD/year
    Tuition Fee
    Based on the tuition of 670 USD per credit during 14 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Communication
-
Franklin University

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