Overview
Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.
Franklin University’s transfer-friendly Marketing and Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow’s innovations.
Our M.S. Marketing program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production.
Career
With Franklin University's M.S. Marketing & Communication master's degree program, you'll advance your skills and competencies, qualifying you for a variety of marketing leadership roles as well as positioning you for a career as an entrepreneur, a business executive with for-profit and non-profit organizations, or as an educator.
Programme Structure
Courses include:
- Marketing Communication
- Behavioral Research
- Creative Concepts
- Marketing Communication Planning
- Metrics & Analytics
Key information
Duration
- Part-time
- 14 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Communication Studies Marketing Digital Marketing View 81 other Masters in Digital Marketing in United StatesAcademic requirements
English requirements
Other requirements
General requirements
- Submit your online application using an email address that you check regularly.
- Submit Transcripts
- Demonstrate English Proficiency
- Curriculum Vitae
Tuition Fee
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International
20674 USD/yearTuition FeeBased on the tuition of 670 USD per credit during 14 months. -
National
20674 USD/yearTuition FeeBased on the tuition of 670 USD per credit during 14 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.