Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.
Franklin University’s transfer-friendly Marketing and Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow’s innovations.
Our M.S. Marketing program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production.
Get more detailsVisit official programme website
- Marketing Communication
- Behavioral Research
- Creative Concepts
- Marketing Communication Planning
- 14 months
Start dates & application deadlines
- Apply before
- Apply before
DisciplinesCommunication Sciences Marketing Digital Marketing View 83 other Masters in Marketing in United States
- Submit your online application using an email address that you check regularly. After you’ve applied, you’ll receive login information by email so you can track your application’s progress.
- Apply for admission to Franklin University any time. Because our admission process for international students includes several steps to ensure a successful start, we encourage you to apply as early as possible -- at least 8 weeks before your program’s start date.
- Request your official transcripts from post-secondary institutions located in the U.S. and have them submitted directly to Franklin University’s Office of Transfer and Articulation.
International670 USD/creditTuition FeeBased on the original amount of 670 USD per credit and a duration of 14 months.
National670 USD/creditTuition FeeBased on the original amount of 670 USD per credit and a duration of 14 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last year
Check the official programme website for potential updates.