Overview
Key Features
Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.
Franklin University’s transfer-friendly Marketing and Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow’s innovations.
Our M.S. Marketing program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Marketing Communication
- Behavioral Research
- Creative Concepts
- Marketing Communication Planning
Key information
Duration
- Part-time
- 14 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 79
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Credits
36 alternative credits
Delivered
Online
Disciplines
Communication Sciences Marketing Digital Marketing View 83 other Masters in Marketing in United StatesAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. 2.75
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 79
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Other requirements
General requirements
- Submit your online application using an email address that you check regularly. After you’ve applied, you’ll receive login information by email so you can track your application’s progress.
- Apply for admission to Franklin University any time. Because our admission process for international students includes several steps to ensure a successful start, we encourage you to apply as early as possible -- at least 8 weeks before your program’s start date.
- Request your official transcripts from post-secondary institutions located in the U.S. and have them submitted directly to Franklin University’s Office of Transfer and Articulation.
Tuition Fee
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International
670 USD/creditTuition FeeBased on the original amount of 670 USD per credit and a duration of 14 months. -
National
670 USD/creditTuition FeeBased on the original amount of 670 USD per credit and a duration of 14 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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