Marketing and Communication

Overview

Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.

Franklin University’s transfer-friendly Marketing and Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow’s innovations.

Our M.S. Marketing program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production.

Career

With Franklin University's M.S. Marketing & Communication master's degree program, you'll advance your skills and competencies, qualifying you for a variety of marketing leadership roles as well as positioning you for a career as an entrepreneur, a business executive with for-profit and non-profit organizations, or as an educator.