Business Administration, Marketing Management

Overview

The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student will become familiar with the assembly of marketing data, analysis, and the application of quantitative models.

Program Goals

Upon successful completion of the Business Administration, Marketing Management program at Goldey-Beacom College, students will:

• demonstrate an understanding of the concepts, terminology, and approaches in the major areas of management and related decision-making technologies.

• develop knowledge of the terminology and concepts used in marketing and to apply these concepts effectively in understanding the complexities of decision-making in today’s competitive marketing environment.

• demonstrate mastery of advanced knowledge in corporate financial management topics including capital budgeting, cost of capital & capital structures, financial analysis, time value of money & valuation methodologies.

• demonstrate knowledge and skills required to obtain employment in their field.

• develop the skills necessary to continued success in their fields including leadership abilities and a heightened sense of social responsibility and ethics.