24 months
15000 EUR/year
726 EUR/year
Tuition fee
Apply date
Start date


The Entrepreneurship and Tourism Master’s degree offered by MCI - The Entrepreneurial School aims to contribute to the professionalization of entrepreneurship in the leisure and tourism industry. 

Visit the official programme website for more information


The program incorporates current challenges faced by the industry to enable students to recognize and make use of the resulting opportunities for enterprises. It furthermore aims to create a general awareness of trends and current developments in international tourism. Two of the central processes currently affecting the industry are digitization and constantly changing consumer behavior.

The program provides students with well-founded theoretical knowledge as well as practical expertise. The encouragement of entrepreneurial thinking and action is considered a top priority throughout the course. 

This includes leadership skills, innovation skills, and intercultural competencies as required by the leisure and tourism industry. The students thus develop a holistic understanding of this dynamic sector. Together with international experts, they will reflect on questions of the national and international competitive power of companies and destinations. The interdisciplinary nature and practical orientation of the course ensures that the graduates are able to discuss relevant issues in reference to current developments.

The diversity of tourism and its overlaps with related subjects becomes particularly evident in the two focus areas which students are allowed to specialize in, according to their interests. These majors are “Strategic Management & Tourism” (german and English) and “Marketing Management & Tourism” (in english).

The Entrepreneurship and Tourism Master program at the MCI - The Entrepreneurial School targets graduates of relevant Bachelor’s degree courses as well as today’s and tomorrow’s executives intending to make an active contribution to the industry. The practical relevance and diversity of their education provides them with excellent career prospects.

While Studying

MCI study programs stand out due to the quality of their content, relevance to the business world, and their international orientation. The close cooperation with partners from  industry and integrative internships enable students to gain practical experience as early as in their Bachelor’s studies. In addition to providing expert knowledge, MCI places great importance on encouraging personal development and the development of social and intercultural competencies.

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

After Studying

Studying at MCI is an investment in a successful future. Through close cooperation with industry and the practical orientation of all courses, MCI graduates are in particularly high demand on the job market and have several job offers even before graduation.

Programme Structure

Courses included:

  • Destination Management
  • Digital Marketing
  • Empirical Social Research
  • Entrepreneurship
  • Finance & Controlling
  • International Tourism Markets
  • International Tourism Policy
  • Introduction To Entrepreneurship & Tourism
  • Leadership
  • Marketing Management Case Studies
  • Tourism Marketing Management

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details

Application deadlines:

  • 13 November
  • 29 January
  • 26 March
  • 28 May


English, German


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • To be admitted to the Master program applicants require a Bachelor degree diploma. This would especially refer to Bachelor degrees in business scienes with a focus on the tourism- and leisure industries.
  • Graduates with a degree in economics require a minimum of 45 ECTS credits in the area of economics, and ideally, they would have a minimum of a one-year work experiences in the area tourism & leisure.

Tuition Fee

To alway see correct tuition fees
  • International

    15000 EUR/year
    Tuition Fee
    Based on the tuition of 7500 EUR per semester during 24 months.
  • EU/EEA

    726 EUR/year
    Tuition Fee
    Based on the tuition of 363 EUR per semester during 24 months.

Living costs for Innsbruck

800 - 1300 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Entrepreneurship and Tourism
MCI - The Entrepreneurial School®


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