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M.A. On Campus

Marketing and Branding For Luxury

Haute Future Fashion Academy

8 months
Duration
15000 EUR/full
15000 EUR/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The aim of the Marketing and Branding For Luxury course at Haute Future Fashion Academy  is to equip the student with specific skills related to the Luxury sector as well as to train high level professionals, able to develop strategies of a Luxury Brand throughout all of its lifecycle phases: from its conception to target identification. 

Overview

Key Features 

The Luxury Brand Manager is a professional figure of great prestige and endowed with a strong decision-making power. His/her task is to develop and coordinate marketing and communication strategies of a Luxury Brand, managing its identity, image and market positioning and developing the company’s know-how and innovative components. 

A Luxury Brand Manager must possess specific know-how in Luxury product marketing and communications, market analysis and consumption trends expertise, but also organizational and problem solving skills. 

At the end of the Marketing and Branding For Luxury course at Haute Future Fashion Academy, the student will have acquired a deep knowledge of the Fashion System, Luxury and Lifestyle, he/she will have developed specific expertise in the area of communications and marketing and will have the management skills necessary to fill the top positions of Luxury Fashion Management as well as to be the Luxury Brand manager.

This course is aimed at:

  • Students who have already acquired a good preparation in Marketing, Management and Communication.
  • Professionals in the sector who wish to perfect their skills.
  • Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses.

Programme Structure

Courses include:

  • Luxury Visual Merchandising 
  • Luxury Consumer Behavior 
  • Luxury Communication & Media & Technology Design Strategies 
  • Strategic Luxury Brand Marketing 
  • Licensing & Brand Extension 
  • Fashion Collection Analysis 
  • Fashion Trend Forecasting Strategies 
  • Contemporary Art & Visual Culture 
  • Financial management in Luxury Industry 

Key information

Duration

  • Full-time
    • 8 months

Start dates & application deadlines

Language

English

Credits

60 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Admission Form
  • Photocopy of the passport or ID card
  • Certificate of degree or equivalent qualification
  • Proof of payment of the registration fee
  • Presentation of the portfolio (only when required by the chosen course)*
  • Curriculum vitae
  • Covering letter
  •  2 passport-size photos

Tuition Fee

To alway see correct tuition fees
  • International

    15000 EUR/full
    Tuition Fee
    Based on the tuition of 15000 EUR for the full programme during 8 months.
  • EU/EEA

    15000 EUR/full
    Tuition Fee
    Based on the tuition of 15000 EUR for the full programme during 8 months.

Living costs for Milano

850 - 1450 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Branding For Luxury
-
Haute Future Fashion Academy

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