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Master in Marketing: New Luxury & Art de Vivre, M.A.

  • Application Deadline
  • 24 months
University rank #242 (QS) ,
The Master of Marketing and Market Research at Sciences Po trains future managers in all aspects of marketing, and is appropriate for both large companies and entrepreneurial start-ups. 


The goal of our Master Marketing: New Luxury & Art de Vivre is to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.

Both marketing professions and the luxury industry are changing and constantly innovating at a rapid pace. Digital technologies and new economic models have profoundly impacted customers behaviour, the customer's journey and their relationship with brands.

The Luxury industry faces important challenges and opportunities amongst which the emergence of new generations and segments of customers, new conceptions of consumption and luxury as well as ever changing digital usages. CSR and more specifically sustainability are issues of particular importance to the sector and need to be integrated into business models to meet the ethical standards of all stakeholders and to guarantee the future sourcing of excellent raw materials.

These developments require new skills and our program provides students with the knowledge and the tools to contribute to the future of luxury by developing their analytical and critical skills in the strategic issues faced by companies in the global, complex and changing business environment of the luxury industry.

Career prospects

The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...

The majority of lecturers being executives, students are in direct touch with the professional world throughout their studies and placements activities guarantee first rate professional opportunities for the students: regular company visits including exchanges with marketing professionals and recruiters, challenges organised with partner companies, job fairs, coaching sessions…

Close to 60% of our graduates from the French track of the Master Marketing are employed before graduation and 80% after six month.

Programme Structure

The first semester is dedicated to the acquisition of the fundamentals in Marketing and a first approach to luxury with a progressive specialisation in semesters two and three.

Courses are taught by faculty calling upon their expertise in the social sciences and by lecturers who are leading specialists from the luxury industry.

Compulsory fundamentals taught during the second semesters include courses on sustainable luxury, luxury markets and consumers around the world, digital strategies of luxury brands and legal aspects of marketing etc.

The third semester allows students to specialize by choosing from a variety of classes on different luxury goods and services while perfecting their marketing skills.

The final semester is devoted to a compulsory internship in France or abroad.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

The international graduate admissions procedure is open to applicants having completed their university education in an institution outside of France and having obtained any of the following:

  • an undergraduate level degree (Bachelor of Arts/Bachelor of Sciences/licenciatura/licence) at the time of entry to Sciences Po.
  • a Masters level degree (magistr or magistracy, for example) for countries in which universities do not award undergraduate qualifications.

Other situations:

  • Applicants having attended German or Austrian universities: a Vordiplom/Zwischenprüfung/Diplomprüfung (the equivalent of 120 credits) and a complete year of students at postgraduate level/second cycle (Hauptstudium - the equivalent of 60 credits).

Tuition Fee

  • International

    14270 EUR/year
    Tuition Fee
    Based on the original amount of 14270 EUR per year and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
EU/ EEA: from € 0 to € 14 270 per year

Living costs for Dijon

  • 750 - 1050 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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