M.A. On Campus

Marketing - New Luxury and Art de Vivre

24 months
18260 EUR/year
18260 EUR/year
Tuition fee
Apply date
Start date


Marketing - New Luxury and Art de Vivre from Sciences Po aims to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.


Marketing - New Luxury and Art de Vivre from Sciences Po provides students with the knowledge and the tools to contribute to the future of luxury by developing their analytical and critical skills in the strategic issues faced by companies in the global, complex and changing business environment of the luxury industry.


The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...

The majority of lecturers being executives, students are in direct touch with the professional world throughout their studies and placements activities guarantee first rate professional opportunities for the students: regular company visits including exchanges with marketing professionals and recruiters, challenges organised with partner companies, job fairs, coaching sessions…

Programme Structure

Courses include:

  • The Great Transition: Commons, Innovation and Responsibility
  • Luxury and Fashion industries
  • Marketing
  • Market Studies
  • The secrets of Luxury Brands
  • Luxury International Marketing
  • Luxury and the Law
  • Financial aspects of Marketing

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

GPA admission requirements GPA

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sciences Po and/or in France, please visit Student Insurance Portal.

Other requirements

General requirements

  • Professional experience (or at least one or several internships) is valued, preferably in the field of the programme. 
  • CV/Résumé
  • Official academic transcript(s)
  • Language Test scores
  • Two academic references
  • Official proof (signed and stamped) from your university, providing your undergraduate cumulative grade average (and your graduate cumulative grade average if applicable). 
  • Articles or other texts which you have written or published (not mandatory)
  • an undergraduate level degree (Bachelor of Arts / Bachelor of Sciences / licenciatura / licence) at the time of entry to Sciences Po or a minimum of 180 ECTS credits

Tuition Fee

To alway see correct tuition fees
  • International

    18260 EUR/year
    Tuition Fee
    Based on the tuition of 18260 EUR per year during 24 months.
  • EU/EEA

    18260 EUR/year
    Tuition Fee
    Based on the tuition of 18260 EUR per year during 24 months.

Living costs for Paris

1195 - 1778 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing - New Luxury and Art de Vivre
Sciences Po


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