Marketing for the Creative Industries

University of Leicester

12 months
18935 GBP/year
8195 GBP/year
Tuition fee
Apply date
Start date


The innovative MSc Marketing for the Creative Industries at the University of Leicester will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design.


You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content of the Marketing for the Creative Industries at the University of Leicester reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. 

You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects.


AMBA accredited

Programme Structure

Courses included:

  • Principles of Marketing
  • Consumption and the Creative Industries 
  • Research Methods for Marketing
  • Strategies for Creative Marketing and Innovation

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.

Tuition Fee

  • International

    18935 GBP/year
    Tuition Fee
    Based on the original amount of 18935 GBP for the full programme and a duration of 12 months.
  • EU/EEA

    8195 GBP/year
    Tuition Fee
    Based on the original amount of 8195 GBP for the full programme and a duration of 12 months.


Almost all scholarships, including those offered by the University, offer only partial funding support, usually in the form of a contribution to fees. Most scholarships are awarded on the basis of academic merit, and competition from well-qualified students is fierce. You also need to plan ahead, so that you can meet the deadlines for scholarship applications. Please note that you cannot apply for University scholarships until you have been offered a place.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing for the Creative Industries
University of Leicester