The MSc in International Marketing offered at University of Leicester provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.
The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.
The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.
Careers and employability
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
Our MSc International Marketing’s emphasis on general principles that can be flexibly applied provides an excellent preparation for students from any part of the world, interested in working in any international or cross-cultural context.
The University of Leicester has joined forces with the Chartered Institute of Marketing (CIM) to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway.
- Principles of Marketing
- Ethical Foundations of International Marketing
- Research Methods for Marketing
- Strategies for International Marketing
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesBusiness Administration Marketing International Business View 837 other Masters in Business Administration in United Kingdom
- A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.
International21000 GBP/yearTuition FeeBased on the tuition of 21000 GBP for the full programme during 12 months.
National9500 GBP/yearTuition FeeBased on the tuition of 9500 GBP for the full programme during 12 months.
Living costs for Leicester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Almost all scholarships, including those offered by the University, offer only partial funding support, usually in the form of a contribution to fees. Most scholarships are awarded on the basis of academic merit, and competition from well-qualified students is fierce. You also need to plan ahead, so that you can meet the deadlines for scholarship applications. Please note that you cannot apply for University scholarships until you have been offered a place.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.