Tourism and Hospitality Management

Overview

Companies require academically qualified, visionary leaders to create new business models and understand changes in technology and consumer trends in the tourism industry. 

This Master in Tourism and Hospitality Management from EU Business School explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of management skills and strategic thinking, students will develop key industry competences as well as international and intercultural management abilities which are needed in this dynamic and fast-changing sector.

Career Options

The EU Master in Tourism & Hospitality Management provides students with in-depth knowledge of this fast-growing sector. Graduates of this degree may be interested in the following career options.

• Entertainment Manager

Entertainment managers, also known as event managers, are tasked with organizing large-scale events. They determine event objectives with clients and, through implementation, ensure that they are met. Their duties include booking venues, managing publicity campaigns and negotiating contracts and fees, among others. Proficiency in social media is increasingly demanded by professionals in this field who will help to promote events via this medium. They normally have a vast network of contacts with whom they work for event services.

Professionals in this area are highly organized and creative. They possess excellent communication and interpersonal skills and are adept at handling many tasks at the same time.

• Commercial Director of a Hotel

Commercial directors of hotels are in charge of ensuring that a hotel is booked throughout the year and of coordinating with other departments to assure that client needs are met and that the hotel has the required resources to satisfy them. They will define the hotel´s pricing strategy, taking into account seasonal fluctuations, negotiate with agents and define budgets. Given their close contact with clients, they play a key role in assuring client satisfaction for loyalty. These professionals may often travel to industry trade fairs to promote their hotel to the industry.

Commercial directors have good interpersonal skills and are good communicators. They are adept negotiators and have financial knowledge.

• Public Relations Manager

Public relations managers are tasked with building and maintaining a positive image for their clients or company. They work closely with the press and media to ensure an organization’s message reaches its target audience and will issue communication materials and organize press conferences and interviews, among others, to achieve the same. They will take advantage of an organization’s news and events to promote the organization to ensure that the organization is constantly in stakeholders’ mind. These professionals are key figures in crisis management.

Public relations managers are keen and adept communicators who have excellent interpersonal skills. They are highly organized and confident presenters.

• Tour Manager

Tour managers coordinate trips for individuals and groups and provide support throughout the trip. They also organize accommodation, car hire, insurance, among other activities. Tour managers are highly organized with scheduling forming a key part of their job function. Their end goal is to satisfy travelers’ requirements and ensure that a trip is undertaken smoothly for maximum enjoyment. To achieve this, these professionals will listen to their clients and research activities which fall within their budget. Negotiation with suppliers forms an integral part of their job description.

Tour managers are highly organized and have strong interpersonal skills and negotiation skills.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).