Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.
This Master in Marketing programme from EU Business School teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.
The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.
- Head of Digital Marketing
The head of digital marketing is responsible for a company's online marketing. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly with the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing, and retargeting, among others. They ensure effective lead generation and conversion through constant analysis.
A head of digital marketing is creative and analytical, as well as proficient in marketing and digital activities.
- Marketing Manager
Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Tasks include market segmentation, research, promotion, advertising and reporting as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.
A marketing manager will need good communication and presentation skills as well as knowledge of finance and data analysis.
- Head of Media
Heads of media are in charge of the paid advertising campaigns of an organization. They work within a determined budget with the aim of ensuring that an organization’s message reaches its target audiences effectively. Media objectives may include reach, sales, ROI or engagement. These professionals will analyze data to determine optimal media outlets such as TV, radio or social media for advertising and will monitor results. Their functions include negotiating with media providers, analyzing data, optimizing campaigns, planning, budgeting and creating media messages to ensure impact and results.
The skills needed to become a head of media include data analysis, organization and negotiation, among others.
- Head of Communications
Heads of communication are in charge of all the communication materials and messages generated by an organization both off- and online. They ensure message coherence and that a positive organizational image is communicated to target audiences. Understanding audience perception, monitoring third-party messages about the organization and industry, anticipating reactions as well as tracking the effectiveness of released communication materials are important for success in this position. Heads of communication will also oversee the materials and messages produced by other departments such as marketing to ensure that they are in line with the overriding communication objectives and strategy. These professionals are also in charge of reputation management and are key in crisis management.
Excellent communication and interpersonal skills are necessary to rise to this position.
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Programme StructureCourses include:
- Foundations of Business Management
- Business Environment
- Applied Finance
- Business Model
- Becoming a Manager
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
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DisciplinesBusiness Administration Marketing Commerce View 56 other Masters in Marketing in Spain
Explore more key informationVisit official programme website
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Make sure you meet all requirementsVisit official programme website
International13800 EUR/yearTuition FeeBased on the tuition of 13800 EUR for the full programme during 12 months.
EU/EEA13800 EUR/yearTuition FeeBased on the tuition of 13800 EUR for the full programme during 12 months.
- Tuition per term: € 4,600
Living costs for Barcelona
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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This programme is taught in different countries. Which country are you interested in?
Apply and win up to €10000 to cover your tuition fees.