Placeholder image for Marketing

Marketing, M.Sc.

  • Application Deadline
  • 15 months
    Duration
University rank #101 (ARWU) Online
Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing from the Kelley School of Business can help you achieve your goals.

About

As a graduate of the MS in Marketing program, you will:

  • Have a foundation in marketing management and quantitative analysis
  • Know how to use consumer research and data to inform marketing decisions
  • Be able to develop marketing strategies in view of the global marketplace
  • Understand brand, advertising, and promotion management
  • Stay ahead of consumer trends and the impact of social media and digital marketing

Programme Structure

Courses include

  • Quantitative Analysis
  • Strategic Marketing Management
  • Managing Accounting Information for Decision-Making
  • Business Marketing Strategy
  • Marketing Strategy Simulation
  • Applied Marketing Research
  • Advertising and Promotion Management
  • Marketing in the Era of Digital Technology

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 15 months
    Part-time
    • Average part-time duration 60 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

In addition to your GPA from each college or university you’ve attended, we’ll also look at what you studied, your balance of “poet” (communications) to “quant” (quantitative and analytical) courses and the overall trend of your grades. Our students’ grade point averages vary by degree, but the overall average is 3.3.If English isn’t your first language, you’ll also need to take the TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System). Our students’ average TOEFL scores are 550 on the paper-based test, 213 on the computer-based test and 79 on the internet-based test. On the IELTS, a minimum of 6.5 is required.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    28936 USD/year
    Tuition Fee
    Based on the original amount of 28936 USD per year and a duration of 15 months.
  • National

    28936 USD/year
    Tuition Fee
    Based on the original amount of 28936 USD per year and a duration of 15 months.
  • In-State

    9532 USD/year
    Tuition Fee
    Based on the original amount of 9532 USD per year and a duration of 15 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Check your budget and academic fit with this study

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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