M.Sc. On Campus

Business Administration: Online Business and Marketing

24 months
1536 EUR/year
1536 EUR/year
Tuition fee
Apply date
Start date


The Business Administration: Online Business and Marketing at Lucerne School of Business (LSoB) imparts competences for the planning, implementation and marketing of digital business models. The students learn the strategic planning of online communication and marketing.


The consecutive master's degree programme in Business Administration: Online Business and Marketing at Lucerne School of Business (LSoB) teaches practical online marketing and e-commerce skills as well as providing a sound methodological and scientific basis. Practical modules in IT and project management, business plan development, e-commerce, online marketing and customer relationship management lay the foundation for a successful start to a career in the online world.

The internet has become all-pervasive / ubiquitous. Smartphones and tablets are permanently online, changing the way we shop, read and even communicate with friends. As a result, there is a huge demand among companies for qualified specialists who are able to plan and implement business models on the web. The Master of Science (MSc) in Business Administration with a Major in Online Business and Marketing teaches the skills required for this, enabling graduates to successfully put their ideas into practice.

Learning outcomes

The course is divided into two thematic blocks that are closely related to one another. In the first year, teaching is carried out jointly with the other majors of the Master of Science in Business Administration. Here students benefit from dialogue in interdisciplinary teams as they acquire valuable skills in the areas of service management, change management and customer relationship management.

The second year focuses on the capabilities required to develop and market online business models. Here you acquire the know-how needed to successfully implement online marketing measures (search engine marketing, social media ads, targeting, mobile marketing, etc) and e-commerce. You learn strategic planning and implementation of online communication and marketing – both on dedicated platforms (content management systems) and external networks (social media, display ads, etc.). 

Programme Structure

Courses Include:

1 Semester

  • Network Management
  • Customer Relationship Management
  • Research Methods I
  • YOU - and YOU in a Team


  • Organisational Transformation and Change
  • Web Literacy
  • Research Methods II


  • Online Marketing and Customer Relationship Management
  • Online Platform and Interfaces
  • Applied Research Project
  • Preliminary Study - Master Thesis


  • Online Customer Integration
  • Online Business Strategy
  • Master Thesis

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


English, German




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Lucerne School of Business (LSoB) and/or in Switzerland, please visit Student Insurance Portal.

Other requirements

General requirements

Admission to the Master of Science in Business Administration is subject to the following conditions:

  • Bachelor's degree in Business Administration, Business Information Technology or a related qualification.
  • An ability to follow tuition in English at university level.
  • A high level of motivation and readiness to work hard.
  • A positive outcome from the admission interview.

Tuition Fee

To alway see correct tuition fees
  • International

    1536 EUR/year
    Tuition Fee
    Based on the tuition of 768 EUR per semester during 24 months.
  • National

    1536 EUR/year
    Tuition Fee
    Based on the tuition of 768 EUR per semester during 24 months.
  • Per semester - CHF 800

Living costs for Lucerne

1500 - 2100 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business Administration: Online Business and Marketing
Lucerne School of Business (LSoB)


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