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M.Sc. On Campus

Business Administration: Online Business and Marketing

Lucerne School of Business (LSoB)

24 months
Duration
1458 EUR/year
1458 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Business Administration: Online Business and Marketing at Lucerne University of Applied Sciences and Arts imparts competences for the planning, implementation and marketing of digital business models. The students learn the strategic planning of online communication and marketing.

Overview

The consecutive master's degree programme in Business Administration: Online Business and Marketing at Lucerne University of Applied Sciences and Arts teaches practical online marketing and e-commerce skills as well as providing a sound methodological and scientific basis. Practical modules in IT and project management, business plan development, e-commerce, online marketing and customer relationship management lay the foundation for a successful start to a career in the online world.

The internet has become all-pervasive / ubiquitous. Smartphones and tablets are permanently online, changing the way we shop, read and even communicate with friends. As a result, there is a huge demand among companies for qualified specialists who are able to plan and implement business models on the web. The Master of Science (MSc) in Business Administration with a Major in Online Business and Marketing teaches the skills required for this, enabling graduates to successfully put their ideas into practice.

Learning outcomes

The course is divided into two thematic blocks that are closely related to one another. In the first year, teaching is carried out jointly with the other majors of the Master of Science in Business Administration. Here students benefit from dialogue in interdisciplinary teams as they acquire valuable skills in the areas of service management, change management and customer relationship management.

The second year focuses on the capabilities required to develop and market online business models. Here you acquire the know-how needed to successfully implement online marketing measures (search engine marketing, social media ads, targeting, mobile marketing, etc) and e-commerce. You learn strategic planning and implementation of online communication and marketing – both on dedicated platforms (content management systems) and external networks (social media, display ads, etc.). 

Programme Structure

1 Semester

  • Network Management
  • Customer Relationship Management
  • Research Methods I
  • YOU - and YOU in a Team

Semester

  • Organisational Transformation and Change
  • Web Literacy
  • Research Methods II

Semester

  • Online Marketing and Customer Relationship Management
  • Online Platform and Interfaces
  • Applied Research Project
  • Preliminary Study - Master Thesis

Semester

  • Online Customer Integration
  • Online Business Strategy
  • Master Thesis

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English, German

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Admission to the Master of Science in Business Administration is subject to the following conditions:

  • Bachelor's degree in Business Administration, Business Information Technology or a related qualification.
  • An ability to follow tuition in English at university level.
  • A high level of motivation and readiness to work hard.
  • A positive outcome from the admission interview.

Tuition Fee

To alway see correct tuition fees
  • International

    1458 EUR/year
    Tuition Fee
    Based on the tuition of 729 EUR per semester during 24 months.
  • National

    1458 EUR/year
    Tuition Fee
    Based on the tuition of 729 EUR per semester during 24 months.
  • Per semester - CHF 800

Living costs for Lucerne

1500 - 2100 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Business Administration: Online Business and Marketing
-
Lucerne School of Business (LSoB)

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