12 months
Duration
13500 EUR/year
13500 EUR/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

The International Events Management programme offered by the Ecole de Management de Normandie trains managers to be able to work in the Events Industry, whether in the organisation or promotion of general public or professional events.

Visit the official programme website for more information

Overview

The Events Industry is a dynamic and fast-growing sector that requires a specific knowledge in the Events environment, Project Management, Marketing and Financial aspects in order to be successful.

The International Events Management programme offered by the Ecole de Management de Normandie  enables students to acquire the theoretical knowledge, field expertise and competencies required to take up positions in the Events sector in France or abroad.

Learning Objectives

  • Understand the events environment and its challenges
  • Identify the role of events in the marketing mix
  • Implement the stages in the management of an event project 
  • Develop key soft skills to thrive in events management 
  • Extend your expertise by putting in practice the knowledge

Strong Points

  • Partnership with professional organisations in the Events Industry: ANAé (Association des Agences de Communication Evènementielle) and Club Des Créateurs d'Evènements Grands Publics
  • A network of professionals in the Events Industry at the students disposal: Business Dating Sessions with professionals and alumni in the business 
  • A programme sponsored by a well-known professional in the industry every year (in 2016: Zdenka Conslant, Sales and Events Manager for Disneyland Business Solutions)
  • A programme accredited by national and international agencies (AACSB, BSIS, CGE)
  • Courses given entirely in English, while students are based in France in a very international environment
  • Cohorts of a manageable size with close personalised supervision
  • Being in the heart of major international events (residential seminar in Las Vegas-USA)

Career

Positions in Events: Events Communication and Marketing Agencies, actors of Events Services (design, Logistics, Convention Centres,...), Communication Departments:

  • Head of Events Projects in Agencies, Hotels, Convention Centres
  • Head of Event Communication
  • Head of Media Relations
  • Customer Executive - Business Developer

Programme Structure

Courses include:

  • The stakes of the International Events Industry (including Digital Strategies in Events) 
  • Events Marketing: Brand Management, Communication and Media Relations
  • International Project Management
  • Answering Invitations to Tenders
  • Events Risk Management
  • Partnerships and Sponsoring for International Events
  • Cross-cultural Management
  • Sustainable Development and Events
  • Training in Photoshop and inDesign, Stress Management, Sales Techniques, Creativity Techniques, Professional Development

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
92 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

The programme is open to: 

  • Students who hold a four-year bachelor degree or equivalent
  • In some cases, a three-year degree with 3 years professional experience can be accepted

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are : TOEFL ITP (580), TOEFL IBT (92), TOEIC(830), IELTS(6.5), Cambridge English Proficiency, Cambridge English Advanced.

Tuition Fee

  • International

    13500 EUR/year
    Tuition Fee
    Based on the original amount of 13500 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    13500 EUR/year
    Tuition Fee
    Based on the original amount of 13500 EUR for the full programme and a duration of 12 months.

Funding

Various options are offered to students to fund their studies: 

  • Grants: Higher Education, Regional, Travel or Internship Grants 
  • Bank Loan: EM Normandie has agreements with some Banks
  • Cooperative Track: total or part waiver of fees for 1 or 2 years possible 
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Events Management
-
Ecole de Management de Normandie

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