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Cross-Cultural Marketing and Negotiation, M.Sc.

  • Application Deadline
  • 12 months
    Duration
,
The MSc Cross-Cultural Marketing and Negotiation programme taught at Ecole de Management de Normandie has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.

About

In this Cross-Cultural Marketing and Negotiation programme taught at Ecole de Management de Normandie you will acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and abroad.

Strong Points

  • Courses given entirely in English, while students are based in France in a very international environment.
  • Knowledge and competencies enhanced by a cross-cultural dimension  
  • Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
  • A real-life training in business negotiation on a daily basis.
  • Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing,
  • Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups (TV5 Monde, Société Générale, Château de Versailles,...).

Career

Prospects are very varied. After an induction phase in the company, graduates may target positions such as: 

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Head of Exports/Imports

Accreditation

  • Accredited by AACSB International, BSIS, CGE, SMBG.

Programme Structure

Courses included:

  • International Business & Trade
  • Marketing in Cross-Cultural Context
  • Negotiation in Cross-Cultural Context
  • Intercultural Management
  • Interpersonal Negotiation
  • Webmarketing

Detailed Programme Facts

  • More details: The places in the programme are limited, so you need to apply as soon as possible because whenever a cohort is full, admissions for the programme are closed.
  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    83

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

The programme is open to students who hold the following degrees or are about to graduate:
  • Master Year 1 degree or equivalent (Bac+4 – 4 years after secondary education) 
  • 4-year Bachelor’s degree or equivalent 
  • At the Jury’s discretion: 3-year undergraduate degree with 3 years of professional experience

Work Experience

At least 3 year(s) of work experience are required.

Tuition Fee

  • International

    12000 EUR/year
    Tuition Fee
    Based on the original amount of 12000 EUR per year and a duration of 12 months.
  • EU/EEA

    12000 EUR/year
    Tuition Fee
    Based on the original amount of 12000 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Caen

  • 750 - 1000 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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