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Strategic Marketing and Marketing Analytics, Master

  • Application Deadline
  • 8 months
    Duration

About

To be successful today, marketing professionals must adapt their skills to rapidly changing technology and new methods to capture data; data that is useful to marketers as they make decisions and evaluate the effectiveness of marketing initiatives. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. In this Strategic Marketing and Marketing Analytics program students will study data gathering, strategic analysis and presentation of marketing data. Students will learn how to understand and respond to customers, competitors and refine the marketing mix of businesses.

Programme Structure

Courses include:
  • Seminar in Decision Theory 
  • Applications for Analytics 
  • Business Metrics 
  • Applied Marketing Research 
  • Presenting Complex Material 
  • Advanced Statistics: Managers 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 8 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • University degree or three-year college diploma from an accredited institution. We will consider applicants with an equivalent combination of partially completed post-secondary and related work experience. In this case a resume and references must be provided.
  • English proficiency at the postsecondary level
  • A postsecondary level course in introductory statistics (or an equivalent credit)

Tuition Fee

  • International

    14200 CAD/year
    Tuition Fee
    Based on the original amount of 14200 CAD per year and a duration of 8 months.
  • National

    5679 CAD/year
    Tuition Fee
    Based on the original amount of 5679 CAD per year and a duration of 8 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Toronto

  • 1502 - 2570 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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