Social Media

Overview

In the Social Media program at Seneca College you will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills

Throughout this program you will develop the following skills:

• Develop and implementing a comprehensive social media strategy

• Use web data and analytics to optimize marketing processes

• Identify and capitalizing on engagement opportunities to drive business goals 

• Create relevant, engaging visual communications to enhance your brand’s marketing

• Identify ways to reduce marketing costs and improve online engagement

Your Career

When you graduate from this program, these are the types of career options that you can explore:

• Brand ambassador

• Community manager

• Content strategist

• Customer relations specialist

• Digital content manager

• Digital media manager

• Digital marketing manager

• Interactive marketing manager

• Marketing co-ordinator

• Social analytics manager

• Social media analyst

• Social media co-ordinator

• Social media community manager

• Social media content curator

• Social media specialist

• Social media strategist