8 months
15758 CAD/year
3448 CAD/year
Tuition fee
Apply date
Start date


In the Sports, Entertainment and Event Marketing program at Seneca College you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play.

Visit the official programme website for more information


Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.


Throughout the Sports, Entertainment and Event Marketing at Seneca College you will develop the following skills:

  • problem-solving
  • collaborating
  • relationship-building
  • leadership skills

Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • sponsorship marketing
  • sports marketing
  • entertainment marketing
  • event and experiential marketing
  • digital and content marketing
  • brand management
  • marketing management

Programme Structure

Courses include:

  • Esports Experience
  • Event Marketing Strategy
  • Sports Marketing
  • Event Project Management
  • Event Financial Management
  • Event Digital Marketing Strategy

Key information


  • Part-time
    • 8 months

Start dates & application deadlines

More details

Seneca offers admission to students up to the first day of classes. However, applications will not be accepted once a program becomes full. Therefore, it is recommended that you apply soon.


30 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Seneca College and/or in Canada, please visit Student Insurance Portal.

Other requirements

General requirements

  • Ontario university or college degree or college diploma or equivalentApplicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided. 
  • English proficiency for graduate certificates 
  • Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.

Tuition Fee

To alway see correct tuition fees
  • International

    15758 CAD/year
    Tuition Fee
    Based on the tuition of 15758 CAD per year during 8 months.
  • National

    3448 CAD/year
    Tuition Fee
    Based on the tuition of 3448 CAD per year during 8 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sports, Entertainment and Event Marketing
Seneca College


Go to your profile page to get personalised recommendations!