Studyportals

Marketing, Management, Communication, Media

Paris-Sorbonne University Abu Dhabi

Master On Campus
18 months
Duration
30229 USD/year
30229 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master in Marketing, Management, Communication, Media from Paris-Sorbonne University Abu Dhabi is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.

Overview

The Master in Marketing, Management, Communication, Media from Paris-Sorbonne University Abu Dhabi trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. 

Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.

Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.

Career

There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.

Programme Structure

Courses include:

  • Information and Communication Theories and Social Sciences
  • Introduction to Communication Studies
  • Anthropology of Globalisation: Culture, Identities and Communication
  • Contemporary Issues at Stake in Communication Studies
  • Tourism, Heritage and Communication 

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • A recognised bachelor degree earned in a discipline appropriate for the prospective graduate degree. Sorbonne Abu Dhabi doesn’t normally accept average grades that are below 12/20 or 3.0/4.0 or equivalent for the first year (M1). Candidates are required to have a minimum average of 12/20 or 3.0 /4.0 or equivalent for admission to the M2 degree level
  • An English language proficiency (written and oral) test with a minimum EmSAT – English score of 1400 or a minimum TOEFL score of 550 (213 CBT, 79-80 iBT) or a minimum IELTS score of 6.0 or City & Guilds IESOL B2. 

Tuition Fee

  • International

    30229 USD/year
    Tuition Fee
    Based on the original amount of 45344 USD for the full programme and a duration of 18 months.
  • National

    30229 USD/year
    Tuition Fee
    Based on the original amount of 45344 USD for the full programme and a duration of 18 months.

AED 166,400

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Marketing, Management, Communication, Media
-
Paris-Sorbonne University Abu Dhabi

Wishlist

Go to your profile page to get personalised recommendations!