Overview
About the Programme
The Marketing, Management, Communication, Media programme of Sorbonne University Abu Dhabi trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.
Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.
There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.
Programme Structure
Courses include:
- Commurication Studies
- Public Relations and Opinion Risk Managernent
- Sociology and Theories of Organisations
- Marketing Strategies in a Globalized World
- Management and Performance
- Socio-semiotics of Consumption: Issues and Methodology
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
IELTS 6
TOEFL® IBT 79
Delivered
On Campus
Disciplines
Marketing Digital Communication View 4 other Masters in Digital Communication in United Arab EmiratesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
TOEFL® IBT 79
Other requirements
General requirements
- A copy of the bachelor degree earned in a discipline appropriate for the programme
- A copy of the high school diploma
- A detailed curriculum vitae
- A personal statement (not exceeding one page)
- For non-native English speakers a minimum EmSAT - English score of 1400 or TOEFL score of 550, 213 CBT, 79-80 iBT or an IELTS score of 6.0, valid for at least two years
- Official academic transcripts, official test scores
Tuition Fee
To alway see correct tuition fees
-
International
30229 USD/yearTuition FeeBased on the tuition of 45344 USD for the full programme during 18 months. -
National
30229 USD/yearTuition FeeBased on the tuition of 45344 USD for the full programme during 18 months.
- AED 166,400
Living costs for Abu Dhabi
5000 - 8600 AED /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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