M.Sc. On Campus

Marketing Practice

Letterkenny Institute of Technology

12 months
10000 EUR/year
5750 EUR/year
Tuition fee
Apply date
Start date


Our one year full time, or two year part-time Master of Science in Marketing Practice at the Letterkenny Institute of Technology will provide crucial experience through an industry work placement and develop your strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development.

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With a focus on digital marketing and analytics, the in-depth knowledge and practical experience you’ll gain from the Letterkenny Institute of Technology Marketing Practice programme’s small class sizes and hands-on projects will empower you to take on a range of specialised roles in the marketing departments of major national and international companies.

Your increased responsibility can lead to key roles in international marketing and sales, customer relations, product development, brand promotion and strategic marketing.

Career Pathways

Graduate careers typically include:

  • Strategic Marketing
  • International Sales & Marketing
  • Customer Relations
  • Product Development
  • Market Researcher
  • Digital/ Online Marketing
  • Brand Promotion

Programme Structure

Courses include:

  • Research Methods
  • Managing the Innovation Process
  • Academic Writing
  • Digital Marketing
  • Driving Marketing in SMEs
  • Managing Sales
  • Applied Strategic Business Planning
  • Data Analysis
  • Dissertation
  • Work Placement

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Level 8 Honours Degree in Business or equivalent, second class honours (2.2). 
  • Applicants must have a minimum of 30 credits in marketing or marketing related modules. 
  • If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL)

Tuition Fee

To alway see correct tuition fees
  • International

    10000 EUR/year
    Tuition Fee
    Based on the tuition of 10000 EUR per year during 12 months.
  • EU/EEA

    5750 EUR/year
    Tuition Fee
    Based on the tuition of 5750 EUR per year during 12 months.

Living costs for Letterkenny

650 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

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Marketing Practice
Letterkenny Institute of Technology


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